70 Twitter (X) Statistics You Should Know

Picture this: It’s a Tuesday morning, and you’re sipping your coffee, scrolling through X (formerly Twitter). Suddenly, you see a brand’s witty reply to a trending meme, a breaking news thread, and a viral product video—all in the span of a few minutes. That’s the power of X in 2025: a whirlwind of real-time conversation, cultural moments, and marketing gold… if you know how to read the room (and the numbers).

As someone who’s spent years building SaaS and automation products for business users, I’m always fascinated by how quickly the social media landscape shifts. X is no exception—it’s survived a rebrand, policy shakeups, and more hot takes than I can count. But one thing never changes: the need for up-to-date, actionable data. Whether you’re a marketer, a founder, or just a stats nerd like me, these 70 Twitter (X) statistics will help you navigate the chaos, spot opportunities, and maybe even win a few arguments at your next team meeting.

Quick Glance: Top Twitter (X) Statistics for 2025

Let’s kick things off with the headline numbers—the stats you’ll want to drop in your next pitch deck or marketing brainstorm. Here are the most impactful Twitter (X) statistics for 2025:

415 million – Estimated global X users as of 2024, with projections to hit 440 million in 2025 (, ).
335 million – Monthly active users (MAUs) in 2024 ().
200–250 million – Estimated daily active users, with 237.8 million as the last official mDAU count ().
11 minutes – Average daily time spent on X per user ().
0.015% – Median engagement rate per tweet (down from 0.03% in 2024) ().
4.44 billion – Monthly visits to , making it the 6th most-visited website globally ().
61% male, 39% female – Global gender split of X users ().
36% – Share of users aged 25–34, the largest age group on X ().
75% – Percentage of users who have engaged with brands on X ().
$3.14 billion – Annual ad revenue in 2024, projected to dip to $2.99 billion in 2025 ().
59% – X users who regularly use the platform for news ().

If you’re in a hurry, these are the numbers to screenshot and keep handy. But if you want the full story—and all 70 stats—keep reading.

Twitter (X) User Statistics: Who’s Actually Using X?

Global User Count and Growth

Despite all the headlines about X’s ups and downs, the platform is still growing—albeit at a modest pace. As of 2024, X boasts about , with forecasts nudging that number to 440 million by the end of 2025 (). The monthly active user count sits at , a slight dip from previous years but still a massive audience.

On a daily basis, X sees , and the last official “monetizable daily active users” (mDAU) count was .

Age and Gender Breakdown

61% male, 39% female: X is one of the few major social platforms with a clear male majority ().
In the U.S., 25% of adult men use X, compared to 17% of women ().
36% of users are aged 25–34—the largest single age group ().
Young adults (18–34) form the core audience, while teens and seniors are underrepresented.

Where in the World is X Most Popular?

United States: Over 106 million users—the largest X market by far ().
Japan and India follow as the next largest user bases.
Other significant markets: Brazil, UK, Indonesia.
X is especially influential in the U.S. and Japan, where many global trends originate.

Education, Income, and Location

27% of U.S. X users are college graduates.
51% report incomes above $70,000/year; 27% over $100,000 ().
X usage is slightly higher in suburban (23%) than urban (22%) communities in the U.S.

Cross-Platform Usage

The average social media user is active on 6–7 platforms per month ().
69.3% of X users are also on Discord; 66.4% are on Reddit ().
Top overlapping platforms: Instagram, LinkedIn, Facebook.

Engagement on X: How Users Interact

Time Spent and Frequency

11 minutes – Average daily time spent per user ().
3.7 hours – Average monthly usage per user.
Median account tweets 2.16 times per week, down from 3.3 last year ().

Engagement Rates

0.015% – Median engagement rate per tweet (likes, replies, retweets per impression) ().
Top brands achieve up to 0.08% engagement and post ~4 tweets per week.
By comparison: Instagram’s median engagement is 0.43%, TikTok’s is 2.6%, and Facebook’s is 0.15% ().

Industry Benchmarks

Sports teams: Median of 44.3 tweets/week and 0.073% engagement ().
Media companies: Median of 49.9 tweets/week.
Higher education and nonprofits also outperform average engagement rates.

User Behavior

Many users are “scroll and lurk”—they read, but don’t always interact.
55% of users prefer informative content over other types ().

What Content Performs Best on X?

Text-only posts: Still highly effective—users are most likely to interact with text from brands ().
Images: Boost engagement, especially if eye-catching or informative.
Short-form video: Highest engagement for influencers (0.42%), favored by X’s algorithm ().
GIFs and memes: Great for humor and relatability, but use sparingly.
Threads: Longer storytelling can drive higher engagement if well-crafted.
Hashtags: Still useful for discoverability, but don’t overdo it.

Twitter (X) for Business: Brand and Customer Interaction

Brand Engagement

75% of users have engaged with brands on X ().
35% interact with brand content daily.
X outpaces Facebook (59%) and Instagram (34%) for brand engagement ().

Why Users Engage with Brands

Entertainment and education are the top reasons ().
Contests/giveaways and informative threads also drive engagement.
37.8% of users research brands and products on X ().

Customer Service

53% of users reach out for customer service ().
64% prefer messaging a brand on X over calling.
50% expect a response within 3 hours; 25% expect a reply within 1 hour ().
After a positive social media service experience, 78% are likely to recommend the business ().

Best Times and Days to Post on X

Tuesday, Wednesday, Thursday are the best days.
9 a.m. to 3 p.m. are peak engagement hours ().
Top brands post about 4 times per week.

Advertising on X: Reach, Costs, and Trends

Ad Reach and Spend

563–586 million – Potential ad reach ().
$3.14 billion – Ad revenue in 2024, projected to fall to $2.99 billion in 2025 ().
53% of businesses spend only $101–$500/month on X ads ().
$0.26–$1.50 per engagement (click, favorite, or reply) ().

X’s Unique Advertising Features

Timeline Takeovers: Your ad is the first seen on a user’s first session of the day.
Dynamic Product Ads: Retarget users with products they viewed on your site.
Cannabis ads: X is the only major platform currently allowing cannabis advertising ().

Influencer Marketing on X: Key Numbers

0.09% – Average engagement rate per influencer post ().
0.42% – Engagement for influencer video posts (vs. 0.08% for photos, 0.1% for text) ().
$11 – Average cost per tweet for nano-influencers (1k–10k followers).
$60 – Micro-influencers (10k–50k).
$550 – Mid-tier (50k–100k).
$1,500 – Macro (100k–1M).
$11,000 – Mega (1M+).
$22,000 – Celebrities ().
U.S. leads influencer engagement: 37B engagements, followed by UK (5.9B), Brazil (4.86B), Canada (2.9B), India (2.45B).

Twitter (X) as a News and Trend Source

59% of X users regularly use it for news ().
In the U.S., 59% of X users say keeping up with politics is a main use ().
Media companies post nearly 50 tweets/week; sports teams 44/week.
Trending topics drive massive engagement, especially during live events.

User base: X is smaller than Facebook (3B+ MAUs) or Instagram (2B+), but larger than Reddit or LinkedIn ().
Engagement: X’s engagement rates are lower than Instagram, TikTok, or Facebook.
Time spent: X users spend less time per day (11 min) than TikTok (45+ min) or the global social media average (~2.5 hours).
Unique strengths: Real-time news, trend origination, and direct brand-customer interaction.

Key Takeaways: What These Twitter (X) Statistics Mean for You

Let’s boil it down to the essentials:

X is still a major player—especially for Millennial, male, and higher-income audiences.
Real-time engagement is X’s superpower: Use it for timely, informative, and trend-driven content.
Set realistic engagement expectations: 0.01–0.03% is the norm; 0.08% is top-tier.
Mix up your content: Text posts are king, but images and short videos can boost engagement.
Post at the right times: Mid-week, mid-morning to early afternoon.
Treat X as a customer support channel: Fast, helpful replies build loyalty.
Advertising is cost-effective: Especially for niche targeting and industries like cannabis.
Influencer marketing is affordable: Lower engagement, but also lower costs—especially for video content.
Measure what matters: Focus on link clicks, impressions, and qualitative impact, not just likes.

If you’re a marketer or business owner, these stats aren’t just trivia—they’re your roadmap for making X work for you in 2025.

If you’re using these stats in your next report, pitch, or LinkedIn post, here’s how to do it right:

Always attribute your sources: Link directly to the original data (e.g., “According to , X has 415M users in 2024.”).
Give context: Don’t just drop a stat—explain why it matters for your audience.
Use visuals: If you create charts or infographics, include source attribution in the graphic and caption.
Tag sources on social: When sharing on X or LinkedIn, tag the original research orgs (e.g., @pewresearch).
Note the year: Social media stats age quickly—always specify the year of the data.
Encourage verification: Link to the full report or source so others can dig deeper.

And if you want to keep up with more data-driven insights, check out the for the latest on automation, AI, and productivity tools for business users.

Final Thoughts

X in 2025 is a platform that rewards agility, wit, and data-driven strategy. The numbers tell a story of a network that’s smaller than some rivals but still punches above its weight in real-time culture, news, and brand engagement. Whether you’re running a campaign, handling customer support, or just trying to keep up with the memes, these Twitter statistics are your cheat sheet for making sense of it all.

And hey, if you’re looking to automate your social media research, scrape data for competitive analysis, or just save time on repetitive web tasks, give a look. Our AI Web Scraper Chrome Extension is built for business users who want to turn the web’s chaos into structured, actionable insights—no code required.

Happy tweeting (or X-ing, if that’s what we’re calling it now). And remember: on X, the only thing faster than the news cycle is the speed at which your tweet can go viral… or get ratioed. Use these stats wisely.

FAQs

Q1: Is Twitter (X) still worth using for brands in 2025?

Yes. Despite changes, X remains a powerful platform—75% of users engage with brands, and it leads in real-time culture, news, and customer service. It’s especially effective for Millennials and high-income users.

Q2: What type of content performs best on X?

Text-only posts still drive the most interaction, but short-form videos (0.42% engagement), eye-catching images, and well-crafted threads also boost performance.

Q3: How does X compare to other platforms for engagement?

X has lower engagement rates (0.015%) than TikTok (2.6%) or Instagram (0.43%), but it wins in immediacy, trend origination, and direct user-brand interaction.

Learn More:

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