30 Walmart Statistics: Consumer Behavior & Store Metrics

Picture this: It’s a Saturday morning, and the parking lot outside your local Walmart is already buzzing. Inside, you’ll find everyone from college students hunting for dorm snacks, to parents filling carts with groceries, to retirees comparing prices on garden hoses. It’s not just a store—it’s practically a town square for American retail. But how big is Walmart, really? And what do the numbers say about who shops there, what they buy, and how the world’s largest retailer keeps evolving?

As someone who’s spent years in SaaS and automation, I’m always fascinated by the sheer scale of Walmart’s data footprint. Whether you’re a marketer, analyst, or just a curious shopper, understanding Walmart statistics isn’t just trivia—it’s a window into the habits of hundreds of millions of consumers and the future of retail itself. Let’s dig into the latest Walmart statistics for 2024 and 2025, and see what these numbers reveal about consumer behavior, store performance, and the ever-shifting retail landscape.

If you want to analyze Walmart data or scrape retail statistics for your own research, check out —the easiest AI web scraper for extracting data from any website in just a few clicks.

Walmart Statistics at a Glance: The Top 10 Numbers You Need to Know

If you’re in a hurry (or just want to impress your colleagues at the next meeting), here are the headline Walmart statistics for 2024–2025—each one a story in itself:

These numbers are more than just big—they’re seismic. Let’s break down what’s behind them.

Walmart Customer Demographics: Who Shops at Walmart?

Walmart isn’t just the biggest retailer in the world—it’s also the most democratic. Nearly , making it a true cross-section of the country. But who is the “typical” Walmart shopper, and how is that changing?

Age and Generation Breakdown

The classic image of a Walmart shopper—a white, suburban woman in her 60s—still holds some truth. According to , the core demographic is:

• Baby Boomers: Walmart’s strongest segment; the “typical” shopper is a woman aged 60–78, married, and living in the suburbs with a middle income ().
• Millennials & Gen X: Don’t sleep on the younger crowd—61% of U.S. adults aged 18–29 and 66% of those 30–49 buy groceries at Walmart ().
• Gen Z: Walmart is making inroads with Gen Z, especially through digital channels and Walmart+.

The generational spread is getting wider, not narrower. As inflation pushes even higher-income and younger shoppers to seek value, Walmart’s appeal is only growing.

Income, Ethnicity, and Gender

Walmart has long been the go-to for value-focused shoppers, but the income mix is shifting:

• Income: Walmart historically had the highest share of customers with incomes under $25,000 among major retailers (), but recently, higher-income households (over $100k) are shopping more ().
• Ethnicity: About 70–75% of U.S. Walmart sales come from White/Caucasian shoppers, with Hispanic and Black shoppers each accounting for about 10–15% ().
• Gender: The shopper base skews female, but Walmart+ and e-commerce are attracting more men and younger families.

Urban, Suburban, and Rural Shoppers

Forget the stereotype that Walmart is just for rural America:

• Suburban: 38% of Walmart shoppers live in the suburbs ().
• Urban: 32% are urban dwellers.
• Rural: 29% are rural—still a huge number, but not the majority.

Walmart’s reach is truly national, with a slight tilt toward the suburbs and the South.

Walmart Store Metrics: Locations, Visits, and Global Reach

Walmart’s store network is a logistical marvel—and a key reason for its dominance.

Store Count and Geographic Spread

• Worldwide:
• U.S.: (including Supercenters, Neighborhood Markets, and Sam’s Clubs)
• Mexico: ~4,100 stores (Walmart’s largest international market)
• Canada: 403 stores
• China: 404 stores

Walmart’s global footprint peaked at 11,718 stores in 2018, then slimmed down as the company exited markets like the UK and Japan. Now, it’s expanding again in growth markets like Mexico and India ().

Customer Visits: Daily and Weekly Trends

• Weekly: visit Walmart stores globally.
• Daily: That’s over 36 million daily visits.
• Average Annual Visits per U.S. Shopper: —more than once a week.
• Average Basket Size: .

Despite a slight dip in U.S. store count, foot traffic and sales per store are up, thanks to omnichannel services and a relentless focus on convenience.

Walmart Sales Statistics: Revenue, Growth, and Category Leaders

Walmart’s revenue numbers are so large, they almost need their own zip code.

Walmart Revenue and E-Commerce Performance

• Total Revenue (FY2025): , up 4% YoY
• U.S. Net Sales:
• E-Commerce Revenue: , up 49% in two years
• E-Commerce Share: (18% in some quarters)
• Online Sales Growth (U.S., 2024): )

In-store sales still dominate, but the e-commerce rocket is taking off fast—especially in groceries, where Walmart is outpacing Amazon.

Top-Selling Categories at Walmart

• Grocery: (~$276 billion)
• General Merchandise: (~$114 billion)
• Health & Wellness: , with strong growth in pharmacy and OTC drugs

Grocery is the engine, but health and general merchandise are key for margin and traffic.

Walmart Grocery Statistics: Dominance in Food and Online Grocery

Walmart isn’t just America’s biggest grocer—it’s the country’s grocery store, period.

Grocery’s Share of Walmart Sales

• Grocery Share (U.S.):
• U.S. Grocery Sales (FY2025): , up 4% YoY

Walmart’s grocery dominance is only growing, especially as more shoppers “trade down” for value during inflationary periods.

Walmart’s Online Grocery Market Share

• U.S. Online Grocery Market Share: (over one-third of the market)
• Amazon’s Share: ~9% ()

Walmart’s lead in online grocery is widening, thanks to curbside pickup, delivery, and Walmart+ perks.

Walmart Plus: Membership Growth and Consumer Insights

Walmart+ is Walmart’s answer to Amazon Prime—and it’s catching on fast.

• Walmart+ Members (U.S., 2024):
• Amazon Prime U.S. Members: 180 million ()
• Walmart+ Membership Fee Revenue (FY2024): , up from $2.6B in 2023

Walmart+ is still much smaller than Prime, but it’s growing at a faster clip—especially among younger, digitally savvy families.

Walmart Plus Subscriber Demographics

• Millennials:
• Boomers/Seniors: Only 15% have Walmart+
• Overlap with Prime:

Walmart+ is a magnet for Millennial and Gen Z families, often as a complement to Prime (think: groceries and gas from Walmart, streaming and 2-day shipping from Amazon).

Walmart Marketplace: Sellers, Growth, and E-Commerce Impact

Walmart’s third-party marketplace is the fastest-growing part of its e-commerce business.

• Active Sellers (2025): , up from 50,000 in 2022
• Product Assortment:
• Seller Profitability: ; 73% have margins above 20%

Walmart Marketplace is still dwarfed by Amazon’s, but it’s gaining ground—especially as sellers seek less crowded, more profitable alternatives.

Walmart Marketplace Seller Statistics

• Customer per Seller Ratio: , compared to Amazon’s 48
• Seller Demographics: 41% of new sellers in 2024 are China-based, but U.S. small businesses remain the majority ()
• Marketplace GMV (2024): , up 20% YoY

Sellers love Walmart for its lower competition and higher margins—plus, the platform is investing heavily in fulfillment and advertising tools.

Walmart’s Digital Transformation: E-Commerce and Technology Trends

Walmart has gone from “old-school” to “omnichannel powerhouse”—and the numbers prove it.

Online Sales Growth and Innovations

• U.S. E-Commerce Growth (2024):
• Global E-Commerce Revenue (FY2024):
• Curbside Pickup Locations:
• Same-Day Delivery:
• Mobile App Usage: in the U.S.

Walmart’s digital push includes everything from drone delivery pilots to a unified shopping app. The result? A seamless experience that keeps customers coming back—online and in-store.

If you want to analyze Walmart’s digital transformation or scrape e-commerce data for your own research, Thunderbit’s AI web scraper can help you extract structured data from any website, including Walmart, in just a few clicks.

Walmart Customer Loyalty and Shopping Preferences

Walmart’s loyalty numbers are the envy of the retail world.

• Repeat Visits:
• Share of Wallet: —more than any other retailer
• Average Annual Spend:
• Customer Satisfaction: Rising year-over-year, thanks to cleaner stores and better omnichannel services ()

Grocery vs. General Merchandise: Why Shoppers Choose Walmart

• Top Reasons for Loyalty: Low prices, convenience, and one-stop shopping ()
• In-Store vs. Online: choose the site because they trust Walmart’s stores and products
• Omnichannel Shoppers: Spend twice as much as store-only shoppers ()

Walmart’s “flywheel” of stores, online, and membership is working—each channel reinforces the others.

Key Takeaways: What Walmart Statistics Reveal About Retail Today

Let’s step back and look at the big picture. Here’s what Walmart’s latest statistics tell us about the state of retail in 2025:

• Walmart is everywhere: With 255 million weekly customers and 10,660 stores, Walmart’s reach is unmatched.
• Grocery is king: Groceries now make up 60% of U.S. sales, and Walmart dominates both in-store and online grocery markets.
• E-commerce is booming: Online sales are growing 20–25% annually, with curbside pickup and delivery leading the charge.
• Customer base is diversifying: Higher-income and younger shoppers are flocking to Walmart, drawn by value and digital convenience.
• Loyalty is sky-high: Walmart captures more of the average shopper’s wallet than any other retailer, thanks to repeat visits and omnichannel engagement.
• Marketplace and membership are growth engines: Walmart Marketplace and Walmart+ are expanding rapidly, boosting both revenue and customer stickiness.
• Digital transformation is real: From mobile apps to drone delivery pilots, Walmart is investing heavily in tech—and it’s paying off.

For retailers, marketers, and analysts, these trends are a playbook for the future: focus on value, invest in omnichannel, and never underestimate the power of a loyal customer base.

Sources & Further Reading

Want to dive deeper? Here are the sources behind the stats:

• )

For more retail data and insights, check out the —where we’re always digging into the numbers that shape the future of commerce.