Picture this: You’re scrolling through your favorite online store, maybe eyeing that new pair of sneakers or the latest kitchen gadget. Odds are, you’re not just browsing any old website—you’re shopping on a Shopify-powered store. In 2025, Shopify isn’t just a name in ecommerce; it’s the backbone of millions of businesses, quietly powering nearly $300 billion in annual sales and shaping how we all buy, sell, and build brands online (). Whether you’re an ecommerce operator, a marketer, or a tech analyst, understanding Shopify’s latest stats isn’t just trivia—it’s your cheat sheet for where digital commerce is headed next.
I’ve spent years in SaaS and automation, watching platforms rise and fall. But Shopify? It’s the rare tech company that keeps surprising me—by the numbers, by the innovation, and by the sheer scale of its impact. Let’s dive into the 40 most essential Shopify statistics and growth signals for 2025, so you can benchmark, strategize, and maybe even outsmart your competition.
Shopify Statistics at a Glance: 2025’s Must-Know Numbers
Let’s kick things off with a rapid-fire rundown of the headline stats. These are the numbers you’ll want to drop in your next pitch deck, team meeting, or late-night “should we start a Shopify store?” debate.
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4.82 million active stores are running on Shopify worldwide in 2025 ().
Why it matters: That’s a massive ecosystem—more stores than there are people in Los Angeles.
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2.67 million stores are based in the United States alone (), making the U.S. Shopify’s largest market by far.
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875 million shoppers purchased from Shopify stores in 2024—a 25% jump from the previous year ().
Translation: Nearly 1 in 6 internet users worldwide bought something from a Shopify merchant ().
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$292.3 billion GMV (gross merchandise volume) processed in 2024, up 24% year-over-year ().
Fun fact: Shopify has now surpassed $1 trillion in cumulative GMV since inception.
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$8.88 billion in revenue in 2024, growing 26% from 2023 ().
That’s a lot of Shopify-branded hoodies.
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52,700+ Shopify Plus stores are now active, contributing about one-third of Shopify’s recurring subscription revenue ().
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~30% market share in the U.S. by count of ecommerce websites (). Shopify-powered sales accounted for over 12% of total U.S. ecommerce spending in 2024 ().
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Over 12,000 apps are available in the Shopify App Store (), and 85% of merchants use third-party apps ().
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72% of Black Friday/Cyber Monday 2023 sales on Shopify came from mobile devices ().
Mobile is king—desktop is just along for the ride.
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Shopify supports merchants in 175 countries and storefronts in 20 languages ().
These numbers aren’t just impressive—they’re a signal that Shopify is setting the pace for ecommerce globally.
Shopify Revenue: Growth, Profitability & Market Signals
Shopify’s revenue story is the kind of thing that makes tech analysts do a double-take. In 2024, Shopify reported $8.88 billion in revenue, up nearly 26% from the previous year (). For context, Shopify’s revenue was just $205 million in 2015. That’s a 43x increase in less than a decade—a growth curve that would make even the most optimistic startup founder blush.
Quarterly revenue hit a record $2.81 billion in Q4 2024 (), and by Q1 2025, Shopify was already at $2.36 billion for the quarter—a 26.8% YoY increase (). Analysts are forecasting another 17% annual revenue growth through 2027 (), which could put Shopify’s 2025 revenue in the $10–11 billion range.
But it’s not just about top-line growth. Shopify’s free cash flow hit $1.6 billion in 2024 (an 18% margin), and operating income topped $1.08 billion—a sharp turnaround from losses in 2023 (). Gross profit was $4.47 billion, with a 50.3% gross margin.
Shopify’s Market Share
Shopify has a ~30% share of U.S. ecommerce websites (), and globally, it powers about 26% of all ecommerce sites (). Even more impressive: Shopify merchants accounted for over 12% of U.S. retail ecommerce spend in 2024 ().
Shopify vs. The Competition
Shopify’s revenue and scale dwarf its direct competitors. BigCommerce, for example, reported $332.9 million in 2024 revenue (), and Wix pulled in $1.76 billion (). Shopify’s market cap hovers around $150 billion (), making it one of the world’s most valuable software companies.
Shopify User Statistics: Merchants, Buyers & Global Reach
Shopify’s merchant and user base is nothing short of staggering. As of 2025, there are 4.82 million active Shopify stores worldwide (), with the U.S. alone accounting for 2.67 million of those (). Shopify is used in 175 countries, making it a truly global platform.
Buyer Reach
In 2024, 875 million individual shoppers made a purchase from a Shopify store (). That’s up from 700 million in 2023—a 25% increase in just one year. To put it in perspective: nearly 1 in 6 internet users worldwide bought from a Shopify merchant in 2024 ().
Regional Breakdown
- United States: 2.67 million stores
- United Kingdom: ~191,000 stores
- Australia: ~138,000 stores
- Germany: ~133,000 stores
- Canada: ~107,000 stores
- Brazil: ~91,800 stores
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Shopify’s reach is expanding rapidly in emerging markets like India and Brazil, signaling that the platform’s global footprint is only getting larger.
Shopify’s Economic Impact: Merchants, Jobs & Global Commerce
Shopify isn’t just a software company—it’s a global economic engine. In 2024, Shopify merchants processed $292.3 billion in GMV (), and since its founding, the platform has facilitated over $1 trillion in sales.
Jobs & GDP
According to Shopify’s 2022 impact report, the Shopify ecosystem supported 5.2 million jobs globally, generated $28 billion in exports, and contributed $229 billion to global GDP—with a total economic impact of $490 billion when including indirect effects ().
Brand Examples
- Gymshark: UK-based fitness brand that scaled to over $500 million in annual sales on Shopify Plus ().
- Allbirds, Kylie Cosmetics, Heinz, Staples: All run on Shopify, showing the platform’s appeal to both startups and enterprise giants.
During Black Friday–Cyber Monday 2024, Shopify merchants recorded $11.5 billion in sales—with peak sales hitting $3.5 million per minute (). That’s a lot of shopping carts checked out in a hurry.
Shopify Store Growth: Trends in Store Creation & Categories
Shopify’s store count continues to climb. In 2024, an estimated 900,000+ new Shopify stores were launched (), representing a ~20% year-over-year increase. While about 47% of all Shopify sites ever created have gone inactive (a normal churn rate for SMB retailers), the absolute number of active stores keeps trending upward ().
Store Categories
- Apparel & Accessories: ~544,000 merchants ()
- Home & Garden: ~249,000
- Beauty & Fitness: ~205,000
- Food & Drink: ~128,000
- People & Society (hobbies, art, etc.): ~78,000
Fashion is the single largest vertical, but health, beauty, and home goods are also booming. Subscription-based ecommerce is on the rise too, with a 25% growth in subscription businesses in 2024 ().
Shopify Plus & Enterprise: Scaling Up with Advanced Features
Shopify Plus is Shopify’s enterprise-grade solution, and it’s growing fast. There are now 52,700+ live Shopify Plus stores—up from just 10,000 in 2021 (). That’s a 60% increase from 2023 to 2025.
Shopify Plus by the Numbers
- Average Plus merchant pays ~$2,000/month (or a revenue-based fee)
- Plus contributed ~31% of Shopify’s $169M MRR in a recent quarter ()
- Shopify Plus MRR grew 34% YoY in 2024
- B2B and wholesale transactions grew 140% in 2024 ()
Big brands like Gymshark, Heinz, Mattel, and Glossier are all on Shopify Plus, leveraging advanced features like custom checkout, headless commerce, and internationalization.
Shopify App & Theme Ecosystem: Extending Store Capabilities
Shopify’s app and theme ecosystem is one of its secret weapons. The Shopify App Store now offers over 12,000 apps (), and 85% of merchants use at least one third-party app (). The average merchant has 6 apps installed ().
Most Popular App Categories
- Email marketing
- SEO
- Product reviews (Shopify’s own app is used by 24% of stores)
- Inventory management
- Dropshipping
- Analytics
Merchants spent over $400 million in the App Store in 2024, and there are 7,000+ partner developers actively building Shopify apps (). The Shopify Theme Store offers 100+ premium themes and 13 free themes, with the “Dawn” theme being the most popular ().
Shopify User Experience: Mobile, Conversion & Retention Stats
Shopify isn’t just about getting stores online—it’s about optimizing for how people actually shop.
Mobile vs. Desktop
- 72% of BFCM 2023 sales came from mobile devices ()
- Throughout 2024, mobile accounted for ~70% of traffic and orders
Conversion Rates
- Average conversion rate for Shopify stores: ~1.4% ()
- Top 10% of merchants: ~4.7% conversion rate
- Best stores (top 1%): >8–10% conversion
Order Value & Retention
- Average order value (AOV): ~$85
- Average revenue per customer: ~$92 ()
- Average returning customer rate: ~27% ()
- Email marketing conversion rate: 4.29% (highest among channels) ()
Cart Abandonment
- 70%+ of carts are abandoned
- Average add-to-cart rate: 4.6% of sessions ()
Shopify’s checkout is up to 1.72x higher converting than non-Shopify checkouts, thanks to features like Shop Pay ().
Shopify & Tech Companies: Competitive Landscape & Innovation
Shopify isn’t just an ecommerce platform—it’s a top-tier tech company. With a market cap around $140–150 billion (), Shopify is among the world’s most valuable software firms.
Innovation Highlights
- Shopify Audiences: Advertising targeting for Plus merchants
- Shopify Fulfillment Network: Logistics and delivery
- Shopify Magic: AI-driven product description generator and more
- Shop Pay: 1-click checkout, now with 200+ million users ()
Shopify’s product velocity is impressive—new features, integrations, and AI tools are rolling out at a pace that keeps competitors on their toes.
Shopify vs. Other Tech Companies
- Wix: $12B market cap, $1.76B revenue ()
- BigCommerce: $0.4B market cap, $332.9M revenue ()
- WooCommerce: ~20% global ecommerce site share, but much lower GMV ()
Shopify’s unique blend of SMB focus, upmarket expansion, and relentless product innovation has carved out a defensible moat in the ecommerce tech landscape.
Key Takeaways: What Shopify Statistics Reveal for 2025
So, what do all these numbers mean for you—whether you’re running a store, building a SaaS tool, or just keeping tabs on tech trends?
- Shopify’s growth is still accelerating: 26% revenue growth and 24% GMV growth in 2024 ().
- Mobile-first is non-negotiable: With 70%+ of sales on mobile, optimizing for smartphones is table stakes ().
- Enterprise adoption is booming: Shopify Plus is attracting big brands and driving up ARPU.
- Ecosystem is your friend: 85% of merchants use apps—don’t reinvent the wheel, leverage the tools.
- Global expansion is real: International revenue is growing faster than North America.
- Data-driven optimization wins: Top stores are crushing the averages—benchmark, test, and iterate.
For ecommerce operators, Shopify’s numbers show there’s still plenty of opportunity. For marketers, the stats point to where to invest (email, mobile, retention). For tech analysts, Shopify is a bellwether for the future of SaaS-powered commerce.