Reddit Stats: Usage, Revenue & More

Picture this: you’re scrolling through your favorite subreddit, laughing at memes, learning about quantum physics, and maybe even getting advice on how to keep your houseplants alive (I still haven’t cracked that one). Meanwhile, millions of others are doing the exact same thing—just in their own corners of Reddit’s sprawling universe. Reddit isn’t just another social network; it’s the internet’s watercooler, library, and comedy club rolled into one. And if you’re a marketer, researcher, or just a curious internet dweller, understanding the latest is like having a cheat code for the world’s most eclectic online community.

As someone who’s spent years building SaaS tools and watching social platforms evolve (and occasionally implode), I’ve learned that Reddit’s numbers tell a story you won’t find on Facebook or Instagram. Whether you’re chasing engagement, tracking trends, or just want to know where all the internet’s inside jokes are born, these stats matter. So, let’s dig into the data and see what makes Reddit tick in 2025.

Reddit Statistics at a Glance: Key Numbers for 2025

Need the TL;DR? Here are the headline Reddit stats every marketer, analyst, or trivia buff should know for 2025:

• Daily Active Users (DAUs): ~108 million (early 2025), up 47% year-over-year
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• Weekly Active Users: 365 million (Q3 2024)
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• Monthly Unique Visitors: 1.1 billion (Jan 2025), projected to hit 1.36 billion by end of year
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• Annual Revenue (2024): $1.3 billion, up 62% from 2023
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• Percentage of Revenue from Ads: 98%
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• Active Subreddits: 138,000+ (late 2024)
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• Posts in 2024: 550 million (up 17% YoY)
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• Comments in 2024: 2.72 billion
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• Gender Split: 61% male, 38% female
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• Dominant Age Group: 44% of U.S. users are 18–29
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• Top Country: United States (49.6% of DAUs)
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• Average Time Spent per Day: ~30 minutes (U.S.)
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• Mobile App Downloads (2024): 42 million
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If you’re looking for a stat to drop at your next marketing meeting, try this: Reddit’s user base grew nearly 50% in a single year—while Facebook and Instagram barely nudged the needle.

Reddit User Growth: Daily, Weekly, and Monthly Active Users

Reddit’s growth curve in 2024–2025 is the kind of thing that makes social media analysts do a double-take. While some platforms are treading water, Reddit is riding a wave.

Daily Active Users on Reddit

Reddit’s daily active unique users (DAUs) hit 108 million in early 2025—a 47% jump from the previous year
(). For context, Reddit had just 54 million DAUs in early 2021. That’s nearly doubling in four years, which is a pace most platforms would envy.

This growth isn’t just a blip. Reddit’s DAUs climbed from 97.2 million in Q3 2024 to 101.7 million in Q4 2024, marking a 39% year-over-year increase
(). In the world of social media statistics, that’s rocket fuel.

Weekly & Monthly Active Users

Reddit’s weekly active users reached 365 million in Q3 2024, up from 239 million a year earlier
(). On a monthly basis, Reddit’s reach is even more jaw-dropping: 1.1 billion monthly unique visitors as of January 2025, up from ~865 million in January 2024
(). External projections see Reddit hitting 1.36 billion MAUs by the end of 2025.

It’s important to note that these monthly figures include both logged-in users and “lurkers”—those anonymous visitors who read but never post (we see you, lurkers). About 45% of daily users are logged-in account holders
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Where Reddit Users Are: Country & Regional Breakdown

Reddit’s roots are American, but its branches are spreading worldwide. Still, the platform’s user base is far from evenly distributed.

Top Countries for Reddit Usage

Here’s how Reddit’s monthly unique visitors break down by country (Dec 2024):

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The U.S. is the clear heavyweight, but Reddit is gaining traction in India, Brazil, and across Europe. Fun fact: Reddit’s international revenue grew 55% in 2024, hitting $236.6 million
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US vs. International Reddit Users

About 49.6% of Reddit’s daily users are U.S.-based
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Reddit’s growth story used to be all about America, but now, emerging markets like India and Brazil are fueling the next chapter. If Reddit can crack non-English markets, expect these numbers to shift even more.

Reddit Revenue: How the Platform Makes Money

Reddit’s revenue story is a classic underdog tale—scrappy beginnings, a few plot twists, and now a rapid climb up the social media leaderboard.

In 2024, Reddit’s annual revenue hit $1.3 billion, up 62% from $804 million in 2023
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Is Reddit raking in Facebook-level cash? Not yet. Meta’s ad revenue was $164.5 billion in 2024
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Advertising and Top Revenue Streams

Advertising is Reddit’s bread and butter—98% of revenue in 2023 came from ads
(). In 2024, ad revenue reached about $1.2 billion, with the rest coming from premium subscriptions and virtual goods
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Reddit’s ad business is also getting more diversified: the top 10 advertisers made up just 26% of ad revenue in 2023, down from 28% in 2022
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And here’s a twist: Reddit reportedly struck a $60 million/year deal with Google to allow indexing of Reddit content
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Reddit Content: Posts, Comments, and Subreddits

Reddit is a content machine. Every day, users churn out posts, comments, and upvotes at a pace that would make even the busiest newsroom jealous.

Posts and Comments: By the Numbers

In 2024, Reddit saw 550 million posts—a 17% increase from the previous year
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Comments are where the real debates (and, let’s be honest, some of the best jokes) happen. In 2024, users left 2.72 billion comments, down slightly from 2.84 billion in 2023
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The Rise of Subreddits

Reddit’s heart beats in its subreddits—user-created communities for every topic under the sun. As of late 2024, there are 138,000+ active subreddits
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Subreddits range from massive (r/funny, r/AskReddit) to hyper-niche (r/birdswitharms, anyone?). This long tail of communities is what makes Reddit so sticky—and so valuable for brands looking to reach specific audiences.

Reddit Demographics: Who Uses Reddit?

Reddit’s audience isn’t a carbon copy of Facebook or Instagram. It’s younger, more male, and a little more tech-savvy (if you’ve ever tried to explain Reddit to your parents, you know what I mean).

Gender and Age Insights

• Gender: 61% male, 38% female
  (). While Reddit has always skewed male, female engagement is rising thanks to communities like r/MakeupAddiction and r/SkincareAddiction.
• Age: 44% of U.S. adult Reddit users are 18–29, and 31% are 30–49
  (). Only about 14% are over 50.

Reddit is a magnet for Gen Z and younger Millennials. For comparison, only about 22% of Facebook’s U.S. users are 18–29
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Reddit’s U.S. user base is also diverse: 21% White, 14% Black, 23% Hispanic, 36% Asian
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Reddit Mobile App Usage & Engagement

Reddit may have started as a desktop-first platform, but mobile is now a huge part of the story.

In 2024, Reddit’s official mobile apps were downloaded 42 million times globally
(), up from 40 million in 2023.

But here’s where Reddit stands out: only about 7% of users open the app every day (Q4 2023)
(). Compare that to Instagram (43%), TikTok (32%), or Facebook (32%). Redditors tend to check in a few times a week, not every hour.

Time Spent on Reddit

When users do open Reddit, they stick around. The average U.S. user spends ~30 minutes per day on the app
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How do they spend that time?

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Reddit is less about mindless scrolling and more about deep dives into topics—whether that’s “best budget laptops” or “why do cats hate cucumbers?”

Why People Use Reddit: User Motivations

So, what brings people to Reddit? Spoiler: it’s not to keep up with Aunt Linda’s vacation photos.

• 72% of U.S. Reddit users say they use it “to get entertainment”
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• 43% use Reddit to get news updates
• 17% follow brands or companies
• 8% use it for professional networking
• Only 5% use Reddit to keep up with friends or family

Reddit is about interests, not personal connections. Anonymity and community focus are baked into the platform’s DNA, making it a hub for candid discussion, humor, and niche expertise. For brands, this means you can’t just parachute in with ads—you have to earn trust by providing real value
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Most Popular Subreddits: Where the Action Happens

Reddit’s top subreddits are digital cities in their own right, with millions of residents and their own unique cultures.

Here are the top 10 most popular subreddits by membership (excluding the default r/announcements):

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These communities cover everything from memes to news to philosophical musings. And with over 500 subreddits boasting 1+ million subscribers
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Reddit in Context: Comparing with Other Social Media Statistics

Let’s put Reddit’s numbers side by side with the competition:

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Reddit’s unique position? It’s not about following friends or influencers—it’s about finding your people, your interests, and your answers. That makes it a goldmine for brands and researchers looking for authentic engagement and trendspotting.

Key Takeaways: What Reddit Statistics Reveal for 2025

Let’s wrap up with the big lessons from the data:

• Reddit is growing—fast. With DAUs up nearly 50% year-over-year, it’s one of the few major platforms still seeing explosive growth
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• Revenue is surging, but there’s room to grow. Reddit’s $1.3B in 2024 is impressive, but with lower monetization per user than rivals, the upside is huge
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• The U.S. leads, but international markets are rising. Nearly half of daily users are outside the U.S., and countries like India and Brazil are catching up
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• Reddit’s audience is young, male, and highly engaged. If you want to reach Gen Z, Millennials, or tech-savvy communities, Reddit is the place to be
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• Content is king—and subreddits are the kingdom. With 138,000+ active subreddits and 550 million posts a year, Reddit’s community-driven model is its superpower
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• Mobile is growing, but Reddit’s engagement style is unique. Fewer daily opens than Instagram or TikTok, but longer, deeper sessions when users do log in
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For marketers, researchers, and brands, Reddit is both a challenge and an opportunity. You can’t just broadcast—you have to participate. But if you do, you’ll find one of the most passionate, informed, and trend-setting audiences on the internet.

Want to dig deeper into social media statistics, automation, or data scraping? Check out more on the , or see how we help teams turn online data into actionable insights (and yes, we’ve scraped our fair share of Reddit threads—don’t worry, we play by the rules).