Reddit Stats: Usage, Revenue & More

Picture this: you’re searching for the answer to a weirdly specific question—maybe it’s about the best way to clean a cast iron skillet, or you’re deep-diving into the lore of your favorite video game. Where do you end up? Nine times out of ten, it’s Reddit. Whether you’re a marketer, a researcher, or just someone who loves a good meme, Reddit has become the internet’s go-to watering hole for just about every topic under the sun.

Reddit’s journey from a scrappy forum to a publicly traded social media powerhouse is one of the most fascinating stories in tech. In 2024, it finally hit the stock market, and since then, the numbers have been nothing short of wild. So, let’s roll up our sleeves and dig into the latest Reddit statistics—user growth, revenue, engagement, and what all this means for anyone who cares about social media trends or digital marketing.

Reddit at a Glance: Key Statistics for 2026

Reddit is no longer just “the front page of the internet”—it’s a global juggernaut. Here’s a snapshot of the numbers that matter as we head into 2026:

Compared to the likes of Facebook, YouTube, and TikTok, Reddit is now firmly in the upper echelons of the social media world—especially when you look at user count and engagement.

How Many People Use Reddit? User Growth & Demographics

Reddit’s user base has absolutely exploded in the last few years. Back in 2019, monthly active users hovered around 430 million. Fast forward to 2025, and we’re talking about —that’s more than double in just six years.

The Numbers Behind the Surge

• Daily Active Users: , up from 91 million in 2024 and 73 million in 2023.
• Monthly Active Users: Estimated globally.
• Total Accounts: Over created since 2005.

And here’s a fun twist: more than half of Reddit’s daily users are actually logged-out visitors, often landing on Reddit through Google searches. That means Reddit’s reach as an information resource is even wider than its official user stats suggest ().

Age and Gender: Who’s on Reddit?

Reddit is still the playground of the young and the curious. In the US, , and only about 6% are 65+. Globally, the 18–34 group dominates, making up about 37% of users ().

Historically, Reddit was seen as a male-dominated space, but that’s changing—especially in the US, where the gender split is now about 50/50 (). Globally, it’s still about 60% male to 40% female.

Where in the World? Reddit’s Global Reach

Reddit started in the US, and the States are still its biggest market— are American. That’s roughly 195 million US users out of over a billion worldwide. The UK, India, Canada, and Germany round out the top five countries.

Here’s a quick look at the top Reddit countries (2024 data):

Reddit’s content is overwhelmingly in English (over 96%), but its international footprint is growing fast ().

Reddit Revenue: How Much Does Reddit Make?

Reddit’s revenue story is one for the business textbooks. After years of focusing on growth, Reddit is now a billion-dollar business—and it’s finally profitable.

Revenue Breakdown

• 2024 Annual Revenue: , up from $650 million in 2022.
• 2025 Revenue (Projected): Over $2 billion, with .
• Profitability: First profitable quarter in Q3 2024 ($30M profit), .

Where Does the Money Come From?

• Advertising: About 94% of revenue (). Sponsored posts, banners, and new ad formats are everywhere.
• Premium Subscriptions: Reddit Premium brought in , projected to reach $32M in 2025.
• API/Data Licensing: Reddit’s data is gold for AI training. The Google deal alone is worth .
• Virtual Goods: Coins and awards are being phased out, but they were never a huge revenue driver.

Revenue Growth and ARPU

Reddit’s average revenue per user (ARPU) is still low—about —but it’s growing fast. For context, Facebook’s ARPU is over $10. That’s a lot of room for Reddit to grow, and it’s why advertisers are starting to pay closer attention.

Reddit’s Valuation and Funding

Reddit’s valuation has been a rollercoaster:

• 2019: $300M round led by Tencent, $3B valuation ().
• 2021: $700M from Fidelity, $10B valuation.
• 2024 IPO: Priced at $34/share, $6.4B valuation (). Stock jumped nearly 50% on day one.
• 2025: With revenue growth and profitability, Reddit’s market cap is likely climbing back toward the $10B+ range.

Major investors include Fidelity, Tencent, Andreessen Horowitz, Sequoia, and Advance Publications.

How Active Are Reddit Users? Engagement & Content Stats

Reddit isn’t just big—it’s busy. The numbers here are mind-boggling:

• Average Time per Visit: —higher than most social platforms.
• Total Visits (Nov 2025): .
• Unique Monthly Visitors (April 2025): .
• Pageviews (2025): .
• Upvotes: .
• Posts: .
• Comments: .

Reddit’s structure means that engagement is deep within communities—users aren’t just scrolling, they’re voting, commenting, and creating content.

Subreddits: Communities in Numbers

Reddit is a universe of communities (subreddits):

• Total Subreddits Created: (2025).
• Active Subreddits: .
• Largest Subreddits:
  • r/funny:
  • r/AskReddit:
  • r/gaming:
  • r/worldnews:
  • r/todayilearned:

There’s a subreddit for everything—from memes to quantum physics. And if you can’t find one, you can make your own (which, let’s be honest, is how we end up with so many inactive ones).

Reddit Traffic: Where Do Users Come From?

Reddit’s traffic is a fascinating mix of direct visits, search engine referrals, and mobile app usage.

• Direct vs. Referral: A huge chunk of users land on Reddit through Google. In fact, ), often coming from search results.
• Mobile vs. Desktop: , and 61% of sessions are on the official app. Desktop is now just 24%.
• App Downloads: The official Reddit app has been downloaded .

Reddit’s dominance in search results is a big reason why it’s become such a powerful information resource.

Reddit vs. Other Social Media: How Does It Stack Up?

Let’s put Reddit side by side with the other social media giants:

Reddit is right up there with TikTok and WeChat in terms of user count, and it’s much larger than Twitter or Pinterest. But its ARPU is still much lower, which means there’s a lot of untapped potential for monetization ().

What makes Reddit unique? It’s not about following friends or influencers—it’s about joining communities and diving into topics you care about. Anonymity, community moderation, and long-lived content are all part of the secret sauce.

What Drives Reddit’s Popularity? Usage Trends & User Behavior

Why do people keep coming back to Reddit? Here’s what the data (and my own late-night browsing habits) tell us:

• Information & Knowledge: , and expert advice is everywhere.
• Entertainment: —memes, stories, and viral content.
• Community: Subreddits give people a sense of belonging, whether it’s r/StopSmoking or r/StarWars.
• Trust: —that’s higher than most other platforms.
• Authenticity: Users value honest, unfiltered opinions (and aren’t shy about calling out nonsense).
• Moderation: 59% of content is ultimately removed by moderators, which helps keep communities healthy ().

Reddit’s culture is a double-edged sword: it’s fiercely protective of authenticity and quick to rebel against changes that feel too corporate (just ask anyone who lived through the 2023 API protests).

Reddit Premium & Monetization: Subscriptions and Beyond

Reddit’s monetization strategy is getting more sophisticated, but ads are still the main event.

Reddit Premium

• Subscribers: , projected to hit 556,000 in 2025.
• Revenue: , ~$32M projected for 2025.
• Perks: Ad-free browsing, custom avatars, and access to r/lounge.

Premium is a nice option for power users, but it’s a small slice of Reddit’s total revenue pie.

Other Monetization Efforts

• API Licensing: The Google AI data deal is a big one—.
• Virtual Goods: Coins and awards are being phased out, but Reddit is experimenting with new ways to let users support creators.
• Advertising: New ad formats, better targeting, and community-based ad placements are making Reddit more attractive to marketers.

The challenge? Monetizing without alienating the fiercely protective Reddit community. The 2023 API protests showed just how quickly users will push back if they feel the platform is losing its soul.

Key Takeaways: What Reddit Statistics Mean for Marketers & Brands

So, what does all this mean if you’re a marketer, brand, or just someone who wants to make sense of the social media landscape?

• Huge, Engaged Audience: Reddit’s are deeply engaged, especially in the 18–34 age group.
• Interest-Based Targeting: Subreddits let you reach niche audiences organically—perfect for contextual marketing.
• Trust & Authenticity: —word-of-mouth here can make or break a brand.
• Participate, Don’t Just Advertise: The best results come from joining the conversation—AMAs, helpful posts, and genuine engagement win hearts (and upvotes).
• Advertising Opportunity: Reddit’s ARPU is low, so ad inventory is still undervalued compared to Facebook or Instagram. Savvy brands can get a lot of bang for their buck.
• Market Research Goldmine: Reddit is a real-time focus group for every industry. Monitor subreddits for unfiltered feedback, trends, and product ideas.

But beware: Redditors are a tough crowd. Inauthentic marketing gets called out fast, and each subreddit has its own rules and culture. If you’re going to play in the Reddit sandbox, do your homework and bring your A-game.

Sources & Data References

This article is built on the latest data from:

Final Thoughts

Reddit’s numbers in 2026 tell a story of massive growth, deep engagement, and a platform that’s finally figured out how to make money—without (completely) losing its quirky, community-driven soul. For marketers, researchers, and anyone fascinated by social media, Reddit is a force you can’t afford to ignore.

And if you’re ever in doubt about what the internet thinks about, well, anything—just type your question into Google and add “Reddit” at the end. Odds are, you’ll find your answer (and maybe a few memes along the way).