60 Pinterest Statistics You Should Know in 2026

Picture this: You’re sipping your morning coffee, scrolling through Pinterest, and suddenly you’ve planned a kitchen remodel, found a new favorite recipe, and discovered a brand you’ve never heard of—all before your cup gets cold. That’s the power of Pinterest in 2026: a visual playground where inspiration meets action and “just browsing” often turns into “add to cart.” For marketers, brands, and creators, understanding the latest Pinterest statistics isn’t just a fun fact-finding mission—it’s the secret sauce for making smarter, data-driven decisions in a world where social commerce and positivity matter more than ever.

I’ve spent years watching the evolution of social platforms, and Pinterest has always stood out to me. It’s not just another feed of hot takes or viral dances—it’s where people go to dream, plan, and buy. Whether you’re a seasoned social strategist or just pin-curious, these 60 Pinterest statistics for 2026 will help you see why this “catalog of ideas” is more relevant—and more profitable—than ever.

Pinterest Statistics at a Glance: 2026’s Must-Know Numbers

Let’s kick things off with the headline stats that every marketer, brand manager, or content creator should have on their radar for 2026. These numbers aren’t just impressive—they’re the foundation for any smart Pinterest strategy:

600 million monthly active users worldwide as of Q3 2025, up nearly 12% year-over-year ().
96.9 million users in the U.S.—Pinterest’s largest national audience ().
~70% of global users are women, though male users are growing ().
78% of weekly users feel positive after using Pinterest ().
85% of weekly Pinners have made a purchase based on a Pin from a brand ().
96% of top Pinterest searches are unbranded, making it a discovery goldmine ().
1.5 billion+ Pins are saved every week ().
Pinterest shoppers spend 2× more per month than shoppers on other platforms ().
32% higher return on ad spend (ROAS) for Pinterest ads compared to other digital platforms ().
88% accuracy in Pinterest’s annual trend predictions over the past six years (). If you’re looking for a platform where people are happy, inspired, and ready to shop, Pinterest is the place to be.

So, where does Pinterest fit in the ever-crowded social media universe? While it may not have the raw user numbers of Facebook or YouTube, Pinterest has carved out a unique—and growing—niche.

As of early 2025, Pinterest ranks 14th worldwide in monthly active users ().
It was among the fastest-growing social networks in 2024, with a 23.2% annual user growth rate—second only to Instagram ().
Facebook, by comparison, is growing at just ~3% per year (). But it’s not just about numbers. Pinterest’s real superpower is its positive user experience and shopping mindset:
78% of users say Pinterest makes them feel positive (), and 56% of consumers are more likely to buy from brands in positive online spaces ().
Pinterest is the 5th most popular social commerce platform globally, even though it’s only 14th in overall users (). In short, Pinterest isn’t trying to be the biggest—it’s aiming to be the most inspiring, positive, and purchase-friendly platform out there. And honestly, that’s a pretty smart move.

Pinterest User Statistics: Who’s Pinning in 2026?

Understanding who’s actually using Pinterest is key if you want your content to hit home. Spoiler: It’s not just Millennial moms anymore.

600 million monthly active users globally ().
96.9 million users in the U.S.—the largest single-country audience ().
Other top countries: Brazil (~42M), Mexico (~29M), Germany (~23M), France (~18M) ().
The U.S. audience is still growing, with a projected 5% increase over the next few years ().

Gender and Age Breakdown

~70% of global users are women (), with men making up ~22% and the rest unspecified or non-binary.
In the U.S., the split is less extreme: about 60% women, 30% men ().
Gen Z is Pinterest’s fastest-growing audience, now making up 42% of the total user base ().
Largest age groups: 18–24 (27%), 25–34 (24.6%) ().
Pinterest reaches 46% of U.S. 18–24-year-olds, 40% of 25–34-year-olds, and ~39% of 35–44-year-olds (). Pinterest is still a haven for women, but the platform is seeing a surge of younger, more diverse users—especially Gen Z, who are using it for everything from fashion inspo to meme culture.

Global Reach: Where Pinterest is Most Popular

The U.S. leads with ~97 million users, followed by Brazil, Mexico, Germany, and France ().
Pinterest’s international audience is growing fast, especially in Latin America and Europe.
India, while not a top user count, contributes around 7% of Pinterest’s web traffic ().
In the U.S., Pinterest users are more likely to be urban and affluent ().

Pinterest Usage Statistics: Engagement, Positivity, and Inspiration

Pinterest isn’t just a place to kill time—it’s a platform where people actively plan, dream, and organize their lives.

1.5 billion Pins are saved every week ().
Over 10 billion boards have been created ().
Pinterest.com receives about 1.25–1.3 billion visits per month ().
78% of weekly users feel positive after using Pinterest ().
68% of monthly Pinners say they can be their authentic selves on Pinterest ().

Pinterest is less about socializing and more about inspiration, planning, and learning. It’s where people go to find ideas for their next big thing—whether that’s a wedding, a wardrobe update, or a new recipe for Tuesday night.

Why People Use Pinterest

The #1 reason people use Pinterest: to discover new brands and products ().
55% of users say they use Pinterest specifically as a place to shop ().
Nearly 50% use Pinterest for entertainment, and 32% use it to follow brands or companies ().

Engagement Metrics: Pins, Boards, and Visits

1.5 billion Pins saved per week ().
10+ billion boards created ().
1.3 billion monthly site visits ().
Over one-third of Pinterest’s web traffic comes from the U.S. ().
Pinterest users are highly engaged, often saving and organizing content rather than just passively scrolling.

If you’re in ecommerce or retail, this is where things get really interesting. Pinterest isn’t just about inspiration—it’s a shopping engine.

Purchase Behavior and Conversion Rates

85% of weekly Pinterest users have made a purchase based on Pins from brands ().
55% of all Pinners see Pinterest as a place to shop ().
Pinterest ads generate 11.4× more new leads than ads on other social networks ().
32% higher ROAS for Pinterest ads compared to other digital platforms ().
Cost-per-conversion ranges from $0 to $2 on average ().
Pinterest ads are 1.3× more cost-efficient per conversion than other social platforms ().

Growth of Shoppable Content

50% year-over-year increase in shoppable Pins saved to boards ().
Pinterest now features hundreds of millions of product Pins.
80% of weekly Pinners feel inspired by the shopping experience on Pinterest ().
Pinterest’s shopping ecosystem is booming, with more brands integrating catalogs and shoppable features every year.

Pinterest Advertising Statistics: ROI, Costs, and Opportunities

Pinterest ads aren’t just for the big brands—they’re a smart play for anyone looking to reach high-intent shoppers.

Ad Performance and Return on Investment

32% higher ROAS for Pinterest ads compared to other digital platforms ().
$0.10–$1.50 per click is the typical spend for Pinterest ads; $0–$2 per conversion ().
About 26% of companies see Pinterest CPCs below $0.10 ().
Pinterest ads generate 11.4× more new leads than ads on other platforms ().
Ads with a positive emotional response lead to 20% greater recall and a 6× increase in intent to act ().

Brand Presence and User Preferences

1 in 4 consumers want more brands on Pinterest; among Gen Z, it’s 31% ().
59% of people feel more positive about brands they encounter in positive environments like Pinterest ().
32% of users follow brands on Pinterest ().
Pinterest’s ad revenue hit $3.6 billion in 2024 and continues to grow ().

Pinterest Traffic and Search Statistics

Pinterest isn’t just a walled garden—it’s a major driver of traffic and discovery across the web.

Website Visits and Referral Traffic

Pinterest.com attracted 1.25 billion visits in October 2025 ().
In March 2024, it had about 1.3 billion monthly visits ().
Pinterest is a top referrer for ecommerce sites and blogs, second only to Facebook among social networks.
Over one-third of Pinterest’s web traffic comes from the U.S., with significant contributions from Brazil, India, and Germany ().

Search Behavior: Unbranded Discovery

96% of top Pinterest searches are unbranded ().
Pinterest users search for ideas, not brands—think “spring outfit inspiration” instead of “Nike sneakers.”
Visual search is growing, with features like Pinterest Lens making discovery even easier.
Long-tail, seasonal, and trend-driven queries dominate—great news for niche brands and content creators.

Pinterest Trends: What’s Hot in 2026?

Every year, Pinterest’s Pinterest Predicts report sets the tone for what’s about to trend—and it’s scarily accurate.

88% accuracy in trend predictions over the past six years ().
67% of emerging trends in 2026 are driven by Gen Z ().
Hot aesthetics: 1980s luxury (+225%), alien-core beauty (+140%), circus/carnival vibes, Afrohemian decor (+220%), Neodeco furniture, and a “letter writing renaissance” (+110%) ().
Fashion and beauty: Lace detailing (+100%), brooches (especially for men), avant-garde makeup (+270%), niche perfume collections (+500%).
Travel: “Darecations” (adventure tourism), offbeat destinations like the Faroe Islands and Uyuni Salt Flats.
Food: Cabbage recipes and gummies (health and beauty) are trending. If you’re a brand or creator, jumping on these trends early can help you ride the wave before it hits the mainstream. I mean, who would’ve guessed cabbage would be the new avocado toast?

Pinterest for Business: Inspiration, Discovery, and Sales

Let’s bring it all together—what do these stats mean for your business?

Product Discovery and Brand Inspiration

The #1 reason people use Pinterest is to find new brands and products ().
42% of Gen Z now use Pinterest, often starting their search here instead of Google ().
84% of weekly Gen Z Pinners have discovered products that fit their personal style while shopping on Pinterest ().
80% of weekly users feel inspired by Pinterest’s shopping features (). Pinterest is where people build their dream boards—and if your product makes it onto their board, you’re in their consideration set for months (or years) to come.

Spending Power and Shopping Influence

Pinterest reaches 40% of U.S. households earning over $150k a year ().
Frequent Pinterest users are more likely to have $100k+ incomes and substantial investments ().
Pinterest shoppers spend twice as much per month as shoppers on other platforms ().
Pinterest is friendly to small businesses and niche brands—unique products can go viral without a massive marketing budget.

Key Takeaways: What These Pinterest Statistics Mean for Marketers

Let’s distill all this data into actionable insights:

Pinterest is growing fast—especially among Gen Z, Millennials, and women.
Users are positive, intentional, and ready to shop—78% feel good after using Pinterest, and 85% have bought something they found on the platform.
96% of searches are unbranded, so even small or new brands can get discovered.
Pinterest ads deliver strong ROI—32% higher ROAS, low cost per click/conversion, and a positive “halo effect” for brands.
Consumers want more brands on Pinterest—especially Gen Z.
Trend predictions are highly accurate—use Pinterest Predicts and Trends to plan your content and product launches.
Pinterest content has long-term value—Pins can drive traffic and sales for months or years after posting. If you’re not already leveraging Pinterest in your social media strategy, 2026 is the year to start pinning with purpose.

Citable Pinterest Statistics: Data Sources for Marketers

Want to back up your next marketing report with credible Pinterest stats? Here are the best sources:

Remember to always check the date on your stats—Pinterest is evolving fast, and up-to-date data is your best friend for making the case in the boardroom (or just winning your next marketing trivia night).

If you’re hungry for more data-driven insights on social media, automation, or scraping web data for your next campaign, check out the . And if you want to supercharge your Pinterest research, try —it’s my go-to for extracting fresh stats, trends, and leads from across the web (and yes, it works great for Pinterest too).

Happy pinning—and may your boards be ever-inspiring, your stats ever-citable, and your campaigns ever-converting.

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60 Pinterest Statistics You Should Know in 2026

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