eBay Statistics 2025: Sellers, Buyers & Platform Data Explained

Picture this: you’re sipping your morning coffee, scrolling through your phone, and you spot a vintage concert tee, a rare trading card, and a set of car tires—all on the same website. That’s the magic of eBay in 2025. Whether you’re a seasoned seller, a casual bargain hunter, or a data geek like me, eBay’s sheer scale and diversity are impossible to ignore. With over 134 million active buyers, 18.3 million sellers, and a jaw-dropping 2 billion live listings worldwide, eBay remains a global force in e-commerce—even as new players and trends shake up the market.

But here’s the thing: in today’s hyper-competitive online marketplace, guessing just doesn’t cut it. Data-driven decisions are the name of the game. Whether you’re using eBay’s own Terapeak analytics, third-party tools, or just keeping an eye on the latest stats, understanding eBay’s numbers is the secret sauce for smarter selling, sharper buying, and spotting the next big opportunity. So, let’s dive into the freshest eBay statistics for 2025—because in this business, knowledge really does pay.

eBay Statistics 2025: Key Numbers at a Glance

Let’s kick things off with the headline stats every seller, buyer, and e-commerce researcher should know. These are the numbers that define eBay’s place in the digital marketplace this year:

• Active Buyers: (Q1 2025)
• Active Sellers:
• Live Listings:
• Annual Revenue:
• Gross Merchandise Volume (GMV):
• U.S. E-commerce Market Share:
• Customer Satisfaction (U.S.):
• Mobile Usage:
• Top Product Category:

What do these numbers tell us? eBay is still a powerhouse for both buyers and sellers, with a massive global reach, a stable revenue stream, and a product catalog that’s second to none. But the platform is evolving fast—think more mobile, more fixed-price sales, and a growing emphasis on data-driven selling.

eBay Sellers: Growth, Demographics & Success Rates

Seller Growth & Geographic Trends

eBay’s seller community is huge, but it’s also shifting. As of 2025, there are about , down from a peak of 25 million in 2014. That’s a 26% drop over the last decade, but don’t let that fool you—eBay’s marketplace is more vibrant than ever, with a consolidation of serious sellers and a focus on quality over sheer quantity.

Where are these sellers based? The of all eBay sellers (31% U.S., 29% UK), followed by Germany (15%) and China (12%). Australia, Italy, France, and Canada round out the top countries. Fun fact: eBay is the largest online marketplace in Australia, with .

Seller Demographics: The Rise of Accidental Entrepreneurs

eBay’s seller base is a mix of side hustlers, small businesses, and full-time entrepreneurs. Many started out “accidentally”—selling a few old gadgets or collectibles, only to discover a knack (and a market) for e-commerce. This accidental entrepreneur trend is alive and well, and eBay’s low barrier to entry makes it a launchpad for new online businesses.

Seller Satisfaction & Income

How happy are eBay sellers? The answer is: cautiously optimistic. eBay’s system, expanded seller protections, and improved analytics have boosted satisfaction, even as fee changes and policy tweaks spark debate. For those who go all-in, the rewards can be substantial—the average full-time eBay seller in the U.S. earns around , with top sellers earning much more.

Seller Tools & Technology: What Powers eBay Success?

If there’s one thing I’ve learned in SaaS and automation, it’s that the right tools make all the difference. eBay sellers in 2025 are more tech-savvy than ever, relying on a mix of platform features and third-party apps to stay competitive.

• Product Research & Analytics: eBay’s (now just called “Product Research” in Seller Hub) is free for all sellers and offers three years of sales data, price trends, sell-through rates, and more.
• Listing & Marketing Automation: Tools like CrazyLister and InkFrog help sellers bulk-upload listings, optimize keywords, and automate responses.
• Inventory & Order Management: Power sellers use Linnworks, ChannelAdvisor, or 3Dsellers to sync inventory across channels and manage orders in one place.
• Accounting & Bookkeeping: and A2X automate the messy work of reconciling eBay sales with QuickBooks or Xero—no more late-night spreadsheet marathons.
• Performance Reporting: eBay’s Seller Hub and Analytics API let sellers track sales, conversion rates, and more, with many building custom dashboards for real-time insights.

The bottom line? The most successful eBay sellers are the ones who treat their business like a business—leveraging data, automation, and analytics every step of the way.

eBay Buyers: Who’s Shopping and What Are They Buying?

Buyer Base & Global Reach

eBay’s are a diverse bunch, but a few trends stand out. The U.S. remains eBay’s powerhouse, accounting for , but the platform’s reach stretches across Europe, Latin America, and Australia.

eBay also boasts —super-users who spend an average of $3,000 per year on the site. These heavy hitters drive a disproportionate share of sales and are a goldmine for sellers targeting niche or high-value products.

Buyer Demographics & Shopping Habits

• Age: , skewing slightly older than platforms like Amazon or TikTok Shop. But on mobile, it’s a different story—.
• Mobile vs. Desktop: , so if your listings aren’t mobile-friendly, you’re missing out.
• Shopping Preferences: eBay has transformed from an auction house to a fixed-price marketplace—, and .

Top Product Categories

What’s hot on eBay in 2025? Here are the leading categories:

• Electronics & Smartphone Accessories ()
• Clothing & Fashion Accessories
• Home & Garden
• Automotive Parts & Accessories
• Collectibles & Trading Cards
• Health, Fitness & Personal Care
• Jewelry & Watches
• Consumer Electronics (laptops, gaming, cameras)
• Pet Supplies
• Seasonal Items

The takeaway? eBay is no longer just for used goods and collectibles. It’s a go-to for new, everyday products—often at prices that undercut traditional retailers.

eBay Sales Statistics: Revenue, Market Share & Category Trends

Revenue & Market Share

eBay’s financials are a masterclass in stability:

• Annual Revenue:
• Gross Merchandise Volume (GMV): (down from a $100B pandemic peak)
• U.S. Market Share: , ranking fourth after Amazon (37.6%), Walmart (6.4%), and Apple (3.6%)

eBay’s revenue has hovered around the $10B mark for years, with a slight pandemic bump and a recent focus on higher-value items. Its GMV has dipped from its 2020 high, but the platform remains a top destination for millions of buyers and sellers.

Category Trends

Electronics and accessories lead the pack, but fashion, home goods, and auto parts are close behind. Collectibles, trading cards, and luxury goods (think authenticated sneakers and watches) are also booming, thanks to eBay’s expanded authentication services.

eBay Sales Analytics: Using Data for Smarter Selling

Want to outsmart the competition? It’s all about the data. eBay’s tool lets sellers analyze:

• Sold prices (including best offers)
• Price trends over time
• Sales volume and sell-through rates
• Shipping costs and competitor listings

I’m a big believer in “list with data, not just gut instinct.” By checking Terapeak before sourcing or pricing, you can spot high-demand, low-competition products—and avoid the dreaded dead inventory.

eBay Terapeak & Product Research: Data-Driven Selling in 2025

Let’s dig deeper into Terapeak—eBay’s not-so-secret weapon for sellers. Integrated right into the Seller Hub, Terapeak offers:

• Three years of marketplace sales data
• Filters by category, time, new/used, and more
• Insights on demand, competition, pricing, and seasonality

You can search any product or keyword and instantly see how it’s performing—actual sold prices, average shipping, number of competing listings, and even the best times of year to sell. For sellers with an eBay Store subscription, helps you spot under-served niches.

Tips for leveraging Terapeak:

• Always check sell-through rates before buying inventory.
• Use price trend data to time your listings for seasonal peaks.
• Analyze top-performing listings for keyword and photo ideas.

And if you’re on the go, eBay’s mobile app now includes Product Research—so you can scan barcodes at a thrift store and know instantly if you’ve found a winner. (Yes, I’ve done this. Yes, it’s as fun as it sounds.)

Global eBay Platform Data: Traffic, Listings & International Reach

eBay’s global footprint is massive:

• 2 billion live listings at any given time ()
• ~650 million monthly visits worldwide ()
• Strongest markets: U.S., UK, Germany, Australia, China, Canada

Mobile is king——and eBay’s investment in its app is paying off, especially with younger shoppers.

Cross-border trade is another big story. Sellers who tap into international demand (think rare collectibles or niche electronics) can reach buyers in dozens of countries, often at higher margins.

Customer Satisfaction & Experience: eBay’s Reputation in 2025

How do buyers feel about eBay? Pretty darn good, actually. The in 2023, up from the mid-70s just a couple years ago. That puts eBay on par with Costco and just behind Amazon (83/100).

What’s driving the improvement?

• Simplified buying process
• Expanded buyer protections
• Authentication for high-value items
• Improved mobile experience

On the seller side, eBay’s Managed Payments and expanded analytics have helped, though fee changes and policy updates are always hot topics in the forums.

eBay Sales Reporting & Analytics: Best Practices for Sellers

Let’s talk about the not-so-glamorous side of selling: bookkeeping and reporting. Trust me, I’ve seen too many sellers get tripped up by manual spreadsheets or missed tax deadlines. Here’s how the pros do it:

• eBay Seller Hub: Offers basic sales reports, traffic data, and performance metrics.
• Automated Accounting Tools: , A2X, and similar tools sync your eBay sales with QuickBooks or Xero, breaking down every sale, refund, fee, and tax.
• Custom Dashboards: For the data-obsessed (guilty as charged), eBay’s lets you pull real-time sales and performance data into your own dashboards.

Why automate?

• Reduce errors (no more fat-fingered numbers)
• Save hours every month
• Get real-time insights for faster decisions

Automating eBay Sales Data: Tools for Efficiency

Manual data entry is so 2010. In 2025, leading sellers are automating everything they can:

• Accounting Integrations: and A2X connect eBay to your accounting software, handling payouts, fees, and taxes automatically.
• Inventory Management: Tools like Linnworks and ChannelAdvisor sync stock across eBay, Amazon, and your own site.
• Reporting Extensions: Custom tools and Excel add-ons let you track profit per item, ad ROI, and more.

And for those who want to take automation up a notch, AI-powered tools like can help you scrape, structure, and export eBay data for deeper analysis, product research, or even competitive monitoring. (I may be a little biased, but hey, if it saves you time and headaches, it’s worth a look.)

eBay Statistics for Product Research: How to Spot Winning Products

Ready to find your next best-seller? Here’s my go-to workflow for using eBay statistics and analytics:

1. Start with Terapeak/Product Research: Search your product idea and check sold prices, sales volume, and sell-through rate.
2. Check Competition: How many active listings are there? Is the market saturated, or is there room for a new player?
3. Analyze Pricing: Look at average sold prices, shipping costs, and price trends over time.
4. Validate Seasonality: Use historical data to see if sales spike at certain times of year.
5. Optimize Your Listing: Borrow keywords, item specifics, and photo ideas from top sellers.

Key metrics to track:

• Sell-through rate
• Number of sold items vs. active listings
• Average price (new vs. used)
• Shipping costs
• Seasonality trends

And don’t forget: the best sellers are always testing, learning, and iterating. Data isn’t just for the big brands—anyone can use these tools to find a winning product.

Key Takeaways: What eBay Statistics Mean for Sellers & Buyers

• eBay remains a global e-commerce giant with 134 million buyers, 18.3 million sellers, and 2 billion listings.
• Mobile is now the main battleground—if your listings aren’t mobile-optimized, you’re missing out on 60% of the action.
• Data-driven selling is the new normal. Tools like Terapeak, Link My Books, and Thunderbit are powering smarter decisions and higher profits.
• Top categories are shifting—electronics, fashion, home goods, and collectibles lead, but new niches are emerging all the time.
• Customer satisfaction is up, thanks to better protections, authentication, and a streamlined buying experience.
• Automation is your friend. The more you automate reporting, accounting, and product research, the more time you have to grow your business (or, you know, enjoy that second cup of coffee).

Whether you’re a seller, buyer, or e-commerce researcher, these stats aren’t just numbers—they’re your roadmap to success on eBay in 2025. Feel free to share, cite, and build on these insights. And if you’re ready to take your eBay data game to the next level, check out for more tips and tools.

Sources & Further Reading

For those who want to dig deeper (or just love a good spreadsheet), here are the main sources and data providers referenced in this post:

For more actionable guides on e-commerce automation, data scraping, and analytics, check out the .