50 Amazon Statistics You Should Know in 2025

It’s 2 a.m., you’re in your pajamas, and you suddenly remember you’re out of coffee. You grab your phone, tap a few buttons, and—like clockwork—Amazon promises that caffeine fix will be on your doorstep tomorrow. This isn’t just convenience; it’s a sign of how Amazon has woven itself into the fabric of daily life for hundreds of millions of people around the globe. Whether you’re a seller, a shopper, or just someone who’s ever wondered how many packages those blue vans deliver every day, Amazon’s scale in 2025 is, frankly, jaw-dropping.

I spend a lot of time digging into data and trends in e-commerce, automation, and AI (it’s kind of my thing as Thunderbit’s co-founder). And every year, Amazon’s numbers still manage to surprise me. So, I’ve rounded up the most important, surprising, and downright wild Amazon statistics for 2025. If you’re in sales, marketing, e-commerce, or just want to sound smart at your next team meeting, these are the stats you need to know.

Amazon by the Numbers: Headline Amazon Statistics for 2025

Let’s kick things off with the big, bold numbers that define Amazon’s dominance. These headline stats are the ones everyone’s talking about—and for good reason.

Amazon’s net sales reached $638 billion in 2024, up 11% year-over-year, with net income nearly doubling to $59 billion and a profit margin of 9.3% ().
Amazon will capture over 40% of U.S. e-commerce sales in 2024, dwarfing competitors like Walmart (~6.4%) and eBay (~3%) ().
Amazon Prime has over 220 million subscribers worldwide—with about 180 million in the U.S. alone ().
Independent marketplace sellers account for 62% of all items sold on Amazon, with 9.7 million sellers globally ().
Amazon employs around 1.56 million people worldwide, making it the second-largest employer on the planet ().
Amazon’s advertising business generated $56.2 billion in 2024, now making up about 14% of U.S. digital ad spend ().
Prime Day 2024 was the biggest ever, with Prime members buying more than 375 million items in two days ().
Prime Video boasts roughly 200 million users, and Fire TV devices have sold over 200 million units globally ().
Alexa’s voice assistant works with 140,000+ smart home devices and supports over 100,000 Alexa skills ().
Amazon’s carbon footprint dropped to 68.8 million metric tons of CO₂ in 2023, a 3% reduction, and the company hit 100% renewable energy for its operations seven years ahead of schedule ().

These numbers aren’t just big—they’re reshaping how we shop, sell, and even how we think about logistics and sustainability.

Amazon Sales Statistics: Breaking Down the Numbers

Amazon’s sales machine is legendary, but the details are even more impressive when you dig in.

Total net sales hit $638 billion in 2024, with global e-commerce sales (GMV) at about $447.5 billion—up 8.6% year-over-year ().
North America is Amazon’s powerhouse, generating $495 billion in net sales, while international markets contributed about $143 billion ().
Subscription services (mainly Prime) brought in $44.4 billion in 2024 ().
Amazon dominates in certain categories, holding over 90% of online sales in batteries (97%), kitchen & dining (94%), home improvement tools (93%), golf equipment (92%), and skin care (91%) ().
Third-party sellers now account for 62% of units sold, up from just 30% a decade ago ().
Amazon’s online sales are about $449 billion—3.6× Walmart’s $123 billion in e-commerce sales ().

I love how these numbers show not just Amazon’s size, but its relentless growth and ability to outpace even the biggest names in retail.

Amazon’s Global Sales Performance

International sales reached $143 billion in 2024, about 22% of total net sales ().
Germany, the UK, and Japan are Amazon’s largest international markets, each contributing tens of billions in annual sales.
Amazon operates in 20+ countries and ships to over 100 countries worldwide ().
45% of Amazon’s active customers are outside North America, showing just how global the brand has become.

Amazon’s international playbook is all about localization—think local language support, region-specific Prime perks, and even cash-on-delivery in Japan. It’s like Amazon speaks every language, and sometimes, even your local slang.

Amazon’s Marketplace: Third-Party Seller Statistics

Over 9.7 million sellers are registered on Amazon globally, with about 2 million actively selling at any time ().
1.1 million active sellers are in the U.S. ().
Over 90% of the top 10,000 Amazon sellers use Fulfillment by Amazon (FBA), and more than half of all third-party items are fulfilled via FBA.
About 25% of Amazon’s third-party sellers earn over $100,000/year in sales, and 13% exceed $250,000/year ().
Third-party seller services generated $125 billion in revenue in 2024, a huge leap from $60 billion in 2018 ().

The Amazon marketplace is like a giant digital bazaar—except this one is open 24/7, and your neighbor’s side hustle might just be shipping products to customers halfway around the world.

Amazon Prime Statistics: Membership, Usage, and Impact

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Amazon Prime isn’t just a subscription—it’s a lifestyle for millions. Here’s how Prime is shaping shopping and streaming in 2025.

Prime has 220+ million members worldwide, up from 200 million in 2021 ().
About 180 million U.S. users are Prime members, representing 82% of U.S. households ().
The average Prime subscriber spends about $1,400/year on Amazon, compared to $600/year for non-Prime customers ().
Over 93% of Prime subscribers in the U.S. renew their membership—talk about loyalty.
Prime Day 2024 was the biggest yet, with over 375 million items sold and $2.5 billion in customer savings ().
Prime and other subscription services generated $44.4 billion in 2024, making Prime a business powerhouse in its own right ().

Prime isn’t just about free shipping anymore—it’s the glue that keeps customers coming back for more, whether it’s for groceries, gadgets, or the latest season of that show everyone’s talking about.

Prime Video, Music, and Other Digital Services

Prime Video has around 200 million users globally, and was the #1 subscription streaming service by reach in the U.S. in late 2024 ().
Ad-supported Prime Video content reaches over 130 million monthly viewers in the U.S.
Amazon Music has over 80 million active users globally, making it the third-largest music streaming service ().
Twitch, owned by Amazon, sees over 31 million daily visitors and 1.3 trillion minutes watched in 2024.
averages 2.5 billion visits per month, with 2.6 billion visits in April 2025 and an average session duration of 11½ minutes ().

Amazon’s digital services aren’t just perks—they’re a major reason people stick with Prime, and they keep users in the Amazon ecosystem long after their latest package arrives.

Amazon’s grip on e-commerce is as tight as ever.

Amazon accounts for about 40% of all U.S. retail e-commerce sales in 2024 ().
Walmart trails far behind at ~6%, with Apple and eBay each around 3–3.5% ().
is among the top 5 most visited websites in the U.S., and #1 in the shopping category.
61% of U.S. online shoppers start their product search on Amazon.
The Amazon mobile app has over 150 million monthly active users in the U.S..

When people say “just Amazon it,” they’re not kidding—Amazon is the starting point for most online shopping journeys.

Amazon’s Logistics and Fulfillment Network: Scale and Speed

Amazon’s logistics network is the secret sauce behind those “Arriving Tomorrow” notifications.

Amazon operates about 1,200 logistics facilities worldwide, including over 350 large fulfillment centers ().
150 U.S. fulfillment centers are strategically placed so that 92% of Prime members are within one-day delivery range ().
Amazon has over 20,000 electric delivery vans in the U.S., delivering over 1 billion packages in 2024 ().
Over 750,000 warehouse robots are in operation, assisting with about 75% of customer orders ().
Over 50% of Prime orders in the U.S. are delivered within one day, with many arriving the same day.

I’m always amazed at how Amazon’s logistics innovations set the bar for everyone else. (And as someone who’s spent a lot of time thinking about automation, I can’t help but geek out over those robots.)

Amazon Advertising: Growth and Reach

Amazon’s ad business is booming—and it’s changing how brands reach shoppers.

Amazon’s advertising revenue hit $56.2 billion in 2024, up 20% from 2023 ().
Amazon is the third-largest digital ad platform in the U.S., with about 14% of digital ad spend ().
Over 75% of Amazon sellers use Amazon’s advertising services to boost visibility.
Amazon takes an estimated 40% of all U.S. retail media ad spend ().

If you’re in e-commerce or marketing, Amazon’s ad platform isn’t just an option—it’s a must-have.

Amazon Devices and Technology: Alexa, Echo, and Beyond

Amazon’s hardware isn’t just about gadgets—it’s about locking in users for the long haul.

Echo smart speakers hold about 70% of the U.S. smart speaker market ().
Over 150 million Alexa devices have been sold globally.
Fire TV devices have sold over 200 million units worldwide ().
Kindle e-book store holds about 80% of the U.S. e-book market.
Alexa is compatible with over 140,000 smart home devices (), and there are over 100,000 Alexa skills.

Amazon’s devices are everywhere—sometimes I wonder if Alexa knows more about my schedule than I do.

Amazon’s Workforce: Employment and Workplace Statistics

Amazon’s workforce is massive and diverse, powering everything from package delivery to cloud computing.

Amazon employs about 1.56 million workers globally ().
Amazon’s workforce has grown 90× since 2007 ().
In the U.S., over 1 million employees work for Amazon, with about 40% based in smaller towns and rural areas ().
43% of Amazon’s global employees are women; in the U.S., about 32% are White, with the rest being people of color ().
Amazon’s average starting wage for front-line U.S. employees is over $18/hour.

Managing a workforce bigger than the population of some countries is no small feat—and Amazon’s mix of automation and human labor is a fascinating case study for anyone interested in the future of work.

Amazon’s environmental and social footprint is under the microscope—and the company is making some big moves.

Amazon’s carbon footprint was 68.8 million metric tons of CO₂ in 2023, down 3% from 2022 ().
Amazon achieved 100% renewable energy for its operations in 2023, seven years ahead of its 2030 target ().
Over 500 wind and solar projects across 27 countries, generating enough power for 7.6 million U.S. homes.
20,000+ electric delivery vans deployed in the U.S., delivering over 1 billion packages in 2024 ().
Amazon has invested over $1 trillion in the U.S. economy since 2010, supporting nearly 5 million jobs when including indirect employment ().

Amazon’s sustainability journey is still ongoing, but the progress is real—and the scale is, well, very Amazon.

Key Takeaways: What Amazon Statistics Reveal for 2025

So, what do all these numbers mean for the future of e-commerce, tech, and business in general?

Amazon’s growth isn’t slowing down. With revenues topping $630 billion and a 40%+ share of U.S. e-commerce, Amazon is still setting the pace ().
The marketplace and Prime are Amazon’s secret weapons. Third-party sellers now drive most of the sales, and Prime keeps customers coming back ().
Amazon is now a major player in advertising, cloud, and digital media. It’s not just a retailer anymore—Amazon’s influence stretches into every corner of the digital economy.
International growth and logistics innovation are key to Amazon’s future. Expect more expansion, more robots, and even faster delivery.
Sustainability is moving up the agenda. Amazon’s early achievement of 100% renewable energy is a big step, but the company’s global footprint means there’s still plenty of work ahead.

As someone who’s spent years building automation and AI tools for e-commerce teams (check out if you want to see how AI can make your Amazon data workflows easier), I can say with confidence: keeping an eye on Amazon’s stats isn’t just interesting—it’s essential for anyone in business today.

Want More E-commerce Insights?

If you’re looking to dive deeper into e-commerce data, automation, or how to scrape Amazon product and review data for your own business, check out some of my other guides on the :

Or, if you’re ready to try the easiest way to collect Amazon data, grab the and see how AI can save you hours every week.

Final thought: Amazon’s numbers are big, but the opportunities for sellers, marketers, and innovators are even bigger. Whether you’re building your own e-commerce empire or just want your coffee delivered before breakfast, these stats show why Amazon is the ecosystem to watch in 2025—and beyond.

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