Zillow 2026: Growth and Market Overview

Last Updated on January 22, 2026
Data extraction powered by Thunderbit.

Picture this: It’s a brisk Saturday morning, and you’re scrolling Zillow with a cup of coffee, toggling between dream homes, rent estimates, and “just curious” listings. You’re not alone—millions of Americans are doing the same, and in 2026, Zillow is more than just a pastime. It’s the pulse of the U.S. real estate market, shaping everything from home prices to rental trends, and even the way we negotiate with our landlords (or, let’s be honest, our spouses).

But Zillow isn’t just about window shopping. For buyers, sellers, investors, and real estate pros, Zillow statistics are the compass guiding big decisions. With and more than half of all U.S. real estate website visits, Zillow’s data is the industry’s north star. And here’s a stat to wake you up faster than espresso: Zillow forecasts existing home sales will hit 4.26 million in 2026—up 4.3% from 2025 (). That’s a market on the move, even if the days of double-digit price jumps are behind us.

Let’s dive into the numbers, trends, and stories that will define Zillow—and the real estate market—in 2026.

Zillow 2026 at a Glance: Key Real Estate Market Statistics

zillow-2026-housing-market-stats.png

Here’s your quick-reference dashboard for the year ahead. Whether you’re a seasoned agent, a first-time buyer, or just someone who likes to know what their neighbor’s house is worth, these are the Zillow statistics you need to know for 2026:

Metric2026 Forecast/Recent ValueChange vs. 2025Source/Notes
Existing Home Sales4.26 million+4.3%Zillow Research
National Home Price Growth+1.2%Up from near-zeroZillow Research
Typical U.S. Home Value (ZHVI)~$368,000 (mid-2025)+1.2% forecastedThunderbit
Median U.S. Rent (ZORI)~$2,007/month (Aug 2025)+2.4% YoYZillow Rent Report
2026 Rent Growth Forecast+0.3% (multifamily), +2.3% (SFR)Slowing sharplyZillow Research
Mortgage Rate (Year-End 2026)~6%Down from 2023 peakZillow Investor Report
Typical Mortgage Payment/Income Share31.8%Down from 32.6%Zillow Investor Report
Homes Listed for Sale (National)~750,000++20% YoYThunderbit
Zillow Platform Users (Monthly)227 million uniqueRecord highThunderbit
Zestimate Median Error (On-Market)~1.9%Industry-leadingThunderbit

What does this mean? The market is moving out of its 2025 lull, but don’t expect fireworks—think more “steady cruise” than “rocket launch.” Affordability is improving, inventory is up, and Zillow’s rent estimates are finally giving renters a little breathing room.

The Hottest Housing Markets on Zillow for 2026

hottest-housing-markets-2026.png

If you’re looking for action, the Northeast and California Bay Area are where the real estate drama is playing out. According to , these are the top 10 metros where homes are flying off the market, often above asking price:

RankMetro Area% Homes Sold Above AskInventory vs. Pre-20202026 Price Growth Forecast
1Hartford, CT66%-63%+3.9%
2Buffalo, NY65%-39%+2.5%
3New York, NY49%-48%+1.5%
4Providence, RI50%-55%+3.0%
5San Jose, CA62%-27%+1.2%
6Philadelphia, PA41%-39%+1.7%
7Boston, MA51%-30%+1.5%
8Los Angeles, CA42%-18.5%+1.1%
9Richmond, VA40.5%-34%+2.1%
10Milwaukee, WI50%-26%+2.1%

Regional trends: The Northeast absolutely dominates, with five of the top six markets. California’s Bay Area holds strong, and the Midwest sneaks in with Milwaukee. What unites these markets? Tight supply (often 30–60% below pre-pandemic), minimal price cuts, and lots of bidding wars. If you’re a buyer here, bring your A-game—and maybe a love letter to the seller.

Metro-by-Metro Breakdown

Let’s take a quick tour of these hot spots:

  • Hartford, CT: Inventory is a rare species—down 63% from pre-pandemic. Two-thirds of homes sell above asking, and prices are forecast to rise .
  • Buffalo, NY: Another bidding-war capital, with 65% of homes above ask and a 2.5% price bump on the horizon.
  • New York, NY: Inventory is tight, but the city that never sleeps is seeing more modest growth (+1.5%).
  • Providence, RI: Half of all homes sell above asking, and prices are set to climb 3%.
  • San Jose, CA: Silicon Valley’s housing crunch continues, with 62% above-ask sales and a 1.2% price forecast.
  • Philadelphia, PA: The City of Brotherly Love is showing sellers plenty of affection—41% above ask, +1.7% price growth.
  • Boston, MA: Classic supply crunch, with 51% above ask and a 1.5% price rise.
  • Los Angeles, CA: Still hot, but not as wild as Hartford—42% above ask, +1.1% price growth.
  • Richmond, VA: 40.5% above ask, +2.1% price growth, and a market that’s heating up fast.
  • Milwaukee, WI: Midwest affordability meets strong demand—50% above ask, +2.1% price growth.

For more details on each market, check out .

rent-trends-2026-summary.png

Renters, landlords, and investors all obsess over the Zillow rent estimate—and for good reason. Zillow’s Rent Zestimates (covering nearly 100 million homes) use a weighted repeat-rent index, which means they track actual rent changes for similar properties over time, not just wishful thinking or outlier listings ().

Why does this matter? Because in 2026, the rental market is finally cooling off. The median U.S. rent was about , up only 2.4% year-over-year. For the first time since 2021, incomes are growing faster than rents—median renter income rose 4% by October 2025, while rents grew just 2.3% (). That means renters are spending less of their paycheck on housing: about 28.9% of income, well within the healthy 30% guideline.

Regional Rent Estimate Highlights

Not all cities are created equal. In 2025, the fastest rent hikes were in:

  • Chicago: +6.1%
  • New York: +5.3%
  • San Francisco, Los Angeles, San Diego: +4–5%

Meanwhile, some Sunbelt cities actually saw rents drop:

  • Austin: –3.1%
  • Denver: –2.1%
  • San Antonio: –0.8%
  • Phoenix: –0.7%

And in a sign of the times, a majority of listings in cities like DC, Seattle, and Orlando now offer concessions (think: free rent months) to fill vacancies ().

2026 forecast: Rent inflation is expected to be nearly flat—just +0.3% for apartments and +2.3% for single-family rentals (). After a wild ride (rents are up 36% since pre-pandemic), this slowdown is letting wages catch up.

Housing Prices on Zillow: 2026 Forecasts and Drivers

housing-prices-2026-summary.png

Let’s talk about the number everyone wants to know: What will my house be worth next year? According to , national home prices are expected to rise a modest 1.2%. That’s a far cry from the double-digit surges of the early 2020s, but after a sluggish 2025, it’s a sign of renewed stability.

What’s driving this? It’s all about the supply-demand equation:

  • Inventory is up: Listings are up 20% year-over-year, with about . But we’re still well below pre-pandemic norms.
  • Mortgage rates are steady: Expected to hover just above 6%, down from the 2023 peak but still above the “good old days.”
  • Incomes are rising: Forecasted to grow 3–4%, which helps buyers stretch a little further.
  • Affordability is improving: The typical mortgage payment is projected to take up 31.8% of income by year-end, down from 32.6% ().

Inventory and Price Growth: The Supply-Demand Equation

The hottest markets—like Hartford and Buffalo—have the deepest inventory shortages (up to 63% below pre-pandemic levels) and are seeing the strongest price growth (). In contrast, markets with more supply (like Los Angeles) are seeing milder growth. The lesson? When there’s not much to buy, prices go up. When there’s more to choose from, growth cools off.

Zillow’s Role in the 2026 Real Estate Market

Zillow isn’t just a website—it’s the backbone of how Americans buy, sell, and rent homes. In 2026, its influence is everywhere:

  • Platform reach: , more than double the next competitor.
  • Market share: Over 50% of all U.S. real estate website visits.
  • Premier Agent network: Facilitated .
  • Tech tools: From the (which helps buyers figure out what they can afford) to virtual tours and robust search filters, Zillow is setting the pace for digital real estate.

And it’s not just buyers and sellers. Renters are using Zillow’s rent estimates to decide whether to renew or move. Agents are leveraging Zillow’s data to price homes and target marketing. Even investors are glued to ZORI and ZHVI charts.

Mortgage Rates, Affordability, and Buyer Competition

mortgage-rates-affordability-2026.png

Mortgage rates are the elephant in every open house. Zillow expects rates to remain just above 6% through 2026 (), which is a relief after the 2023 spike but still a stretch for many buyers.

Affordability is improving: Rising incomes and flat-ish prices mean the typical mortgage will take up a smaller share of income—down to 31.8% by year-end (). That’s the best it’s been since 2022.

Buyer competition: The frenzy of 2020–21 is fading, but in hot markets, bidding wars are still common. In Hartford, Buffalo, and San Jose, two-thirds of homes sold above asking in 2025 (). Zillow’s advice? Get pre-approved, know your budget, and move fast.

Zillow Statistics for Investors: Opportunities and Risks

investor-opportunities-2026-midwest-sunbelt-risks.png

If you’re an investor, Zillow’s data is your cheat sheet. Here’s what stands out for 2026:

  • Best bets: Midwest and some Sunbelt cities (like Milwaukee, Cleveland, Kansas City, Columbus) offer healthy rent growth and affordability (). Milwaukee, for example, saw home values up 3.7% in 2025 and 50% of homes sold above ask.
  • Yield vs. appreciation: High-cost metros (Bay Area, NYC) may offer stable long-term gains but lower rental yields.
  • Risks: The U.S. still faces a structural housing shortage (), which can push prices up unexpectedly. Some Sunbelt markets are cooling due to overbuilding and sustained 6% mortgage rates.

Pro tip: Use Zillow’s rent and price indices to track market cycles and spot opportunities—or warning signs.

Comparing Zillow to Other Real Estate Platforms

zillow-traffic-vs-competitors.png

PlatformAvg. Monthly Visits (2024)Share of Zillow’s Traffic
Zillow.com366 million100%
Realtor.com142 million~39%
Redfin.com108 million~30%
Homes.com46.8 million~13%

()

Zillow isn’t just ahead—it’s lapping the field. Its tools (Zestimate, ZORI, API access), national coverage, and user engagement are unmatched. Other platforms have their strengths (MLS integration, brokerage services), but Zillow is the default for most Americans.

Key Takeaways: Zillow 2026 and the Real Estate Market

  • Growth is back, but it’s measured: Expect a 4% bump in home sales and 1–2% price growth ().
  • Affordability is improving: Mortgage rates are steady, incomes are rising, and more markets will be “affordable” by year-end ().
  • Renters catch a break: Rent growth is flattening, and concessions are up—finally, some relief for tenants ().
  • Hot markets stay hot: The Northeast and Bay Area are still the places to watch for bidding wars and price gains ().
  • Zillow is the market’s compass: With 72% buyer reach and industry-leading data, Zillow’s statistics drive decisions for everyone from first-time buyers to institutional investors ().
  • Regional shifts matter: Some Sunbelt markets are cooling, while Midwest and Northeast cities are gaining strength. Watch the rent and price trackers to spot the next wave ().
  • Action steps: Use Zillow’s data and tools—like the BuyAbility calculator, rent estimates, and Premier Agent connections—to make informed decisions, whether you’re buying, selling, renting, or investing.

Bonus: How Thunderbit Helps You Stay Ahead

As someone who’s spent years building automation tools for real estate and e-commerce, I know how crucial it is to have the right data at your fingertips. At , we make it easy to for your own analysis—whether you’re tracking rent trends, monitoring inventory, or building your next investment model. Our is designed for business users who want to save time, automate research, and get ahead of the market.

If you’re hungry for more stats, check out our or explore . And if you’re ready to turn Zillow’s data into your next big move, you know where to find us.

Sources:

For more on scraping and analyzing real estate data, visit the . And remember: in real estate, the early bird doesn’t just get the worm—they get the best deal on the block.

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Shuai Guan
Shuai Guan
Co-founder/CEO @ Thunderbit. Passionate about cross section of AI and Automation. He's a big advocate of automation and loves making it more accessible to everyone. Beyond tech, he channels his creativity through a passion for photography, capturing stories one picture at a time.
Topics
Zillow statisticsReal estate marketHousing pricesZillow rent estimate
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