If you’re like me, you’ve probably spent hours searching for the perfect web scraping and automation tool—one that’s powerful, flexible, and, most importantly, doesn’t require a PhD in computer science to use. In 2025, the market is flooded with AI-powered automation platforms, but few have generated as much buzz as Gumloop. Whether you’re a marketer, a small business owner, or just someone who wants to automate repetitive web tasks, you’ve likely come across Gumloop in your research.
But is Gumloop really the best choice for non-technical users? And what if you’re looking for something even easier, faster, or more affordable? In this in-depth review, I’ll share my honest take on Gumloop—what it does well, where it falls short, and why I ultimately found to be a game-changing alternative for anyone who wants to scrape data or automate workflows without the headache.
If you’re considering Gumloop, or if you’re frustrated by the learning curve of most automation tools, keep reading. I’ve spent weeks testing both platforms, reading user reviews, and talking to real customers. Here’s everything you need to know before you make your decision.
What is Gumloop? A Deep Dive into the Company and Product
Gumloop is a no-code, AI-powered automation platform that lets you build custom web scrapers and workflow “agents” using a visual, drag-and-drop interface. The company was founded in 2023 by Max Brodeur-Urbas (ex-Microsoft) and Rahul Behal (ex-AWS), and it quickly gained traction after joining Y Combinator and raising over $20 million in funding. What started as a side project in a Vancouver bedroom is now a San Francisco-based startup with a bold mission: to make AI automation accessible to everyone, not just developers.
Key Products and Features
At its core, Gumloop is all about visual automation. Here’s what you get:
- Visual Workflow Builder: Drag and drop “nodes” (actions) onto a canvas to create automation flows. These nodes can handle web browsing, data extraction, API calls, AI-powered text analysis, and more.
- AI-Driven Data Extraction: Use AI to pull structured data from unstructured web pages, PDFs, and documents.
- Chrome Extension: Record your actions on any website and turn them into repeatable automations—great for scraping, form-filling, or multi-step web tasks.
- Pre-Built Templates: Start with ready-made flows for common use cases like lead generation, SEO analysis, or document summarization.
- Integrations: Connect to popular tools like Gmail, Outlook, Slack, Google Sheets, GitHub, and more.
- Conditional Logic and Loops: Build complex, multi-step workflows with branching, error handling, and sub-flows.
- Security: SOC 2 compliance and a promise not to use your data to train their AI models.
Gumloop positions itself as an “AI automation framework”—not just a simple if-this-then-that tool, but a platform that can handle sophisticated, multi-step business processes.
Who is Gumloop For? My Take on the Ideal User
Gumloop’s marketing is clear: it’s for non-technical users who want to automate complex, data-heavy tasks without writing code. But after spending time with the platform and reading dozens of user reviews, I think the real sweet spot is a bit more nuanced.
The Main Audiences
- Marketers and Growth Teams: Automate lead generation, competitor tracking, SEO research, and content workflows. If you’re comfortable with tools like Zapier but want more AI power, Gumloop is a natural fit.
- Freelancers and Small Business Owners: Use Gumloop as a virtual assistant to scrape data, send emails, or compile reports—tasks you might otherwise outsource.
- Sales and Operations Teams: Find and collect prospect info, automate outreach, and score leads with AI. Operations folks can connect internal tools or prototype new features.
- Customer Support and HR: Automate ticket categorization, draft responses, scan resumes, or send surveys.
- AI Enthusiasts and Innovators: If you want to build advanced automations with conditional logic and loops, but don’t want to code, Gumloop offers a lot of flexibility.
Who Might Struggle?
- Absolute Beginners: If you’ve never used a workflow tool before, Gumloop’s power can be overwhelming. There’s a learning curve (more on that below).
- Developers Who Want Full Control: If you need to write custom scripts or handle edge cases, you might find Gumloop limiting compared to low-code or code-first tools.
- Casual Users with Simple Needs: If you just want to scrape a few pages or automate a basic task, Gumloop might be overkill in both complexity and price.
In short, Gumloop is best for tech-savvy non-developers—people who are comfortable with logic and workflows, but don’t want to write code. If you’re a marketer, analyst, or entrepreneur who loves tinkering with new tools, you’ll probably love what Gumloop can do.
Gumloop Pricing: Is It Worth the Investment?
Let’s talk dollars and cents. Gumloop uses a tiered subscription model with a credit-based system. Here’s how it breaks down as of 2025:
- Free Plan ($0/month): 1,000 credits per month. Enough to try small workflows and get a feel for the platform.
- Starter Plan ($97/month): 30,000 credits/month, 1 user seat, standard features, and multiple concurrent workflows.
- Pro Plan ($297/month): 90,000+ credits/month, up to 10 seats, more concurrent flows, premium support (including Slack).
- Enterprise (Custom Pricing): Unlimited usage, custom nodes, dedicated infrastructure, 24/7 support, and advanced security.
Credits are consumed by actions in your workflows—more complex or AI-heavy tasks use more credits. If you go over your monthly limit, you can buy extra credits at a per-credit fee.
My Thoughts on the Pricing
- The Free Plan is Generous… for Testing: You can build and run small automations, but you’ll quickly hit the ceiling if you want to use Gumloop for real business tasks.
- Starter Plan is Pricey for Small Users: $97/month is a big jump, especially if you’re a freelancer or just need to scrape a few sites. There’s no lower-cost paid tier, which is a common complaint.
- Pro and Enterprise are for Teams: If you’re running large-scale automations or have a team, the higher tiers make sense. But for most solo users, the price can be hard to justify.
In my experience, Gumloop’s pricing reflects its advanced capabilities—but it’s not the most budget-friendly option for light users or beginners.
User Feedback: What Real Customers Love (and Hate) About Gumloop
I always check G2, Capterra, and Trustpilot before committing to a new tool. Here’s what I found about Gumloop:
Ratings at a Glance
- G2: 4.8/5 (50+ reviews)
- Capterra: 4.6/5 (30+ reviews)
- Trustpilot: 3.8/5 (fewer than 15 reviews)
The high scores on G2 and Capterra suggest that most users are happy, but the lower Trustpilot rating hints at some frustrations—especially among less technical users.
What Users Love
- Powerful Capabilities: Gumloop can automate tasks that would take hours (or days) to do manually. The AI features—like extracting structured data from messy web pages—are a big hit.
- Modern, Intuitive UI: The drag-and-drop builder is clean and visually appealing. Even beginners say it’s “delightful to use” once you get the hang of it.
- Wide Range of Integrations: Connects to most popular business tools out of the box.
- Pre-Built Templates: Great for getting started quickly and understanding what’s possible.
- Real Business Impact: Some teams report huge productivity gains—one sales team credited Gumloop with a 65% increase in meetings and a 207% boost in revenue after automating their outreach.
Where Gumloop Falls Short
1. The Learning Curve is Real
Despite the no-code promise, Gumloop isn’t plug-and-play for true beginners. Several users mention that it took them 50–100 hours to feel comfortable with the platform. The flexibility is great, but it means you have to learn how different nodes work, how to connect them, and how to debug your flows.
“The learning curve is steep. As a non-engineer, it took me weeks to get to an intermediate level.”
— Verified G2 Reviewer
If you’re used to simple automation tools, Gumloop can feel overwhelming at first. The interface, while sleek, can be “a lot to take in” for novices. You’ll need to invest time in tutorials, documentation, and trial-and-error.
2. Not Friendly for New Beginners
Support is another pain point. There’s no live chat for all plans, so if you get stuck, you’re often left waiting for email responses or sifting through community forums. This can be frustrating if you hit a roadblock in the middle of building a workflow.
“There is no live chat option for support on the website. You have to rely on the community or email, which can be slow.”
— Capterra Reviewer
The jump from the free plan to $97/month is also a sticking point for small users. Many wish for a cheaper “lite” plan or pay-as-you-go option. For simple needs, Gumloop can feel like overkill—both in complexity and cost.
My Conclusion on Gumloop: Powerful, But Not for Everyone
After weeks of hands-on testing and reading user stories, here’s my honest take: Gumloop is a cutting-edge platform that brings AI automation to the masses—but it’s not the easiest or most affordable option for everyone.
If you’re willing to invest the time to learn its ins and outs, Gumloop can automate incredibly complex workflows and save you hours of manual work. The visual builder, AI features, and integration library are top-notch. For marketers, analysts, and business users with big automation needs, it’s a game-changer.
But if you’re a beginner, a solo entrepreneur, or someone who just wants to scrape a few websites or automate simple tasks, Gumloop’s learning curve and pricing might be more than you bargained for. The lack of instant support and the jump from free to $97/month are real hurdles.
In short: Gumloop is a robust, forward-thinking tool for power users—but it’s not the most beginner-friendly or cost-effective solution for light users.
Thunderbit: The Easiest AI Web Scraper and Automation Tool for 2025
Thunderbit is an AI-powered web scraper Chrome extension designed for business users who want to save time and automate repetitive web tasks—without any coding or complicated setup. It’s built for sales, marketing, real estate, ecommerce, and anyone who needs data fast.
What Makes Thunderbit Different?
Here’s what stood out to me right away:
- AI-Powered Simplicity: With Thunderbit, you just click “AI Suggest Columns,” and the AI figures out how to scrape the current website. Then you click “Scrape,” and you’re done. No need to build complex flows or connect dozens of nodes.
- 2-Click Data Extraction: Scrape data from any website, PDF, or image in just two clicks. It’s the fastest way I’ve found to get structured data—period.
- Subpage Scraping: Thunderbit’s AI can automatically visit each subpage (like product pages or listings) and enrich your data table. No manual clicking required.
- Instant Data Scraper Templates: For popular sites like Amazon, Zillow, Instagram, and Shopify, you can export data in one click using pre-built templates.
- Free Data Export: Export your scraped data to Excel, Google Sheets, Airtable, or Notion—at no extra cost. Unlike some tools, Thunderbit doesn’t charge extra for data export.
- AI Autofill (Completely Free): Use AI to fill out online forms and complete workflows. Just select the context and press enter—the AI does the rest.
- Scheduled Scraper: Set up automatic scraping at scheduled intervals. Just describe the time, input the URLs, and click “Schedule.”
- Free Email, Phone, and Image Extractors: Extract emails, phone numbers, or images from any website in one click—totally free.
- Image/Document Parser: Extract tables from PDFs, Word, Excel, or images. Upload your doc, let AI suggest the structure, and click “Scrape.”
- No Coding, No Hassle: Thunderbit is designed for non-technical users. If you can use a browser, you can use Thunderbit.
You can try Thunderbit for free—no credit card required. The installs in seconds, and you can start scraping right away.
Thunderbit Pricing: Affordable for Everyone
Thunderbit uses a credit system—1 credit equals 1 output row. Here’s the breakdown:
Tier | Monthly Price | Yearly Price (per month) | Yearly Total | Credits (Monthly) | Credits (Yearly) |
---|---|---|---|---|---|
Free | Free | Free | Free | 6 pages | N/A |
Starter | $15 | $9 | $108 | 500 | 5,000 |
Pro 1 | $38 | $16.5 | $199 | 3,000 | 30,000 |
Pro 2 | $75 | $33.8 | $406 | 6,000 | 60,000 |
Pro 3 | $125 | $68.4 | $821 | 10,000 | 120,000 |
Pro 4 | $249 | $137.5 | $1,650 | 20,000 | 240,000 |
- Free Tier: Scrape up to 6 pages per month—no strings attached.
- Starter Plan: $15/month (or $9/month billed yearly) for 500 credits. Perfect for freelancers or small businesses.
- Pro Plans: Scale up as your needs grow, with generous credit allowances and affordable pricing.
Compared to Gumloop’s $97/month starting price, Thunderbit is a steal—especially if you just need to scrape data or automate simple web tasks.
Thunderbit vs. Gumloop: Side-by-Side Comparison
Here’s a quick look at how Thunderbit stacks up against Gumloop in the areas that matter most:
Feature / Plan | Thunderbit | Gumloop |
---|---|---|
Ease of Use | 🖱️ 2-click scraping, no learning curve, AI suggests columns | 🧩 Visual builder, but steep learning curve for beginners |
AI-Powered Extraction | 🤖 Yes – AI suggests columns, parses web/PDF/image data | ⚙️ Yes – AI nodes for data extraction, but requires flow setup |
Pre-Built Templates | 📄 Yes – 1-click templates for Amazon, Zillow, Instagram, Shopify, etc. | 🗂️ Yes – Library of templates, but more complex to customize |
Subpage Scraping | 🔗 Yes – AI visits subpages automatically | 🛤️ Yes – Can build multi-step flows, but requires setup |
Data Export | 📤 Free to Excel, Google Sheets, Airtable, Notion | 🛠️ Included, but may require more setup |
Email/Phone/Image Extractor | 📧📞🖼️ Free, 1-click | 🛠️ Possible, but requires building flows |
Scheduled Scraping | ⏰ Yes – Simple scheduling UI | 📅 Yes – Can schedule flows, but more complex |
Pricing (Entry Level) | 💸 Free (6 pages/month), $15/month for 500 credits | 💵 Free (1,000 credits), $97/month for Starter |
Support | 📚 Email, documentation, growing community | 📬 Email, Slack (Pro+), community, but no live chat for all plans |
Learning Curve | 🧠 Minimal – designed for non-technical users | 🧗♂️ Steep for beginners, easier for tech-savvy users |
Integrations | 🔗 Export to Sheets, Airtable, Notion; browser-based | 🔌 Wide range (Gmail, Slack, Sheets, APIs, etc.) |
Best For | 🚀 Sales, marketing, real estate, ecommerce, anyone needing fast data | 🏗️ Power users, marketers, analysts, teams with complex automation needs |
Why I Recommend Thunderbit for Most Users
After weeks of testing, here’s my bottom line: If you want to scrape data, automate web tasks, and get results fast—without a steep learning curve or a big price tag— is the way to go.
- It’s the easiest tool I’ve used. I was able to scrape product listings, contact info, and even tables from PDFs in minutes—no setup, no coding, no headaches.
- It’s affordable. The free plan is generous, and the paid plans are a fraction of what you’d pay for Gumloop or other enterprise tools.
- It’s built for real business users. Whether you’re in sales, marketing, real estate, or ecommerce, Thunderbit has templates and features that make your life easier.
- It’s always improving. The team is constantly adding new features, templates, and integrations. The is full of tips, tutorials, and use cases.
If you’re tired of wrestling with complex automation tools, give Thunderbit a try. You can and start scraping for free—no credit card required.
Further Reading: Learn More About Web Scraping and Automation
If you want to dive deeper into the world of web scraping, automation, and AI-powered productivity, here are some great resources:
Final Thoughts: Try Thunderbit for Free
The world of web scraping and automation is changing fast. AI-powered tools like Gumloop and Thunderbit are making it possible for anyone—not just developers—to automate complex tasks and unlock new business opportunities.
If you’re looking for a tool that’s powerful, easy to use, and affordable, I can’t recommend enough. It’s the fastest way I’ve found to scrape data, automate web tasks, and get results—without the headaches.
Ready to see for yourself? and start your free trial today. You’ll be amazed at how much time you can save.
Happy scraping!